“People came to me thinking that I was an expert. They saw the posts that I was posting about bookkeeping for law firms, and they already had buy-in to use my services. So I didn't need to sell them that much. I just needed to prove that I was a real person. I don't want to be out there selling my services. I want people coming to me already sold on my services.”
-Brandy Derrick
Brandy Derrick, owner of Legal Ease Bookkeeping, discusses her journey from learning bookkeeping for her father’s business to building a successful virtual firm specializing in law firms. Brandy shares how she overcame self-doubt, found her niche, and leveraged online marketing to grow her business while working remotely—even from a sailboat!
You'll also learn...
- The role of LinkedIn, YouTube & referrals in client acquisition strategy
- Why niching down simplifies marketing, sales & client trust
- The importance of persistence, overcoming self-doubt & finding a support system
To learn more about Brandy & Legal Ease Bookkeeping, click here.
Connect with her on LinkedIn.
Time Stamp:
01:00 – Brandy’s background & start in bookkeeping
03:00 – Challenges of working remotely without reliable internet
08:00 – Getting clients as a new bookkeeper
14:00 – Narrowing focus & building a niche in legal bookkeeping
17:00 – The role of Google Ads in business growth
21:00 – LinkedIn & Referral Marketing Strategy
30:00 – The power of offline marketing
38:00 – The value of niching in bookkeeping
42:00 – Overcoming challenges & growing confidence
45:00 – Final thoughts & where to find Brandy
This episode is brought to you by our friends at BILL!
BILL is the smarter way to create and pay bills, send invoices, manage expenses and control budgets, and access the credit your business needs to grow — all on one platform and they’re designed to help bookkeepers succeed and grow, whether you have your own bookkeeping firm or you’re a bookkeeper at an accounting firm.
To find out more, check out BILL.com/successfulbookkeeper TODAY!
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