“Practice is what gives the consistent and reliable delivery of whatever you're mastering. So for me, I remind myself that I'm not faking, I'm becoming, I'm working on it until I become it.”
-Michelle Quiñonez
Michelle Quiñonez, CEO and partner at Financial Stories Inc, shares how childhood play led to a lifelong love for administration and business building. She opens up about her journey from stay-at-home mom to entrepreneur, and how her passion for structure and growth fueled the launch of a full-service accounting firm alongside her CPA co-founder.
In this episode, you’ll learn…
- Why keeping your word to yourself matters
- The impact of joining a CEO peer group
- Simple time-blocking that actually works
To learn more about Michelle, click here.
Connect with her on LinkedIn.
Time Stamp
00:53 - Michelle’s early influences: childhood office play & college mentorship
02:11 - MBA shift & why she chose the accounting field
04:04 - Founding her first solo business as a stay-at-home mom
05:01 - Pain points with external tax firms & why she co-founded Financial Stories
06:50 - Merging systems, hiring, remote tech stack & onboarding
08:19 - Surprises: how hard it is to find good people & differences in accounting roles
09:51 - Personal transformation, CEO roundtable, imposter syndrome reframed
12:00 - Time management
14:18 - Why business growth is about daily consistency & reps
16:35 - How Lisa Campbell & A2A influenced Michelle’s mindset & systems
19:45 - Setting clear intentions to stay present with her family
22:39 - Keeping your word—to yourself & how that shifted everything
25:47 - Visualizing success, parenting parallels & trusting your own word
31:33 - Her experience with Profit First & how it supports delegation
34:48 - Where to connect with Michelle
This episode is brought to you by our great friends at Hub Analytics!
Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips.
Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials!
Ready to take your bookkeeping to the next level?
Popular Podcasts
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!