EP487: Lynn Gagne-Webb – Building & Selling A Bookkeeping Firm - Part 2

“ One of the most famous quotes ever from Tony Robbins, this one I take with me every single day. ‘Fall out of love with yourself and fall in love with your customer and watch the magic happen’. And you gotta fall in love with your customer. When you fall out of love with what you offer or your package, and you fall in love with your customer, you have a beautiful relationship that happens.”
-Lynn Gagne-Webb

In this episode, we wrap up our two-part conversation with Lynn Gagne-Webb, founder of Custom Bookkeeping. Lynn dives into the challenges of pricing, managing client expectations, and building a bookkeeping business that truly fits your goals.

In this episode, you’ll also learn...

• Why understanding communication styles can transform client relationships
• The pros & cons of hourly billing versus value-based pricing
• How to handle scope creep without burning out your team

To learn more about Lynn, click here.

Connect with her on LinkedIn.

Time Stamp

01:00 – Intro to part two with Lynn Gagne-Webb
01:44 – Trust & communication with clients
03:26 – Color coding for better communication
05:14 – Airplane analogy for pricing & expectations
08:33 – Handling clients wanting more for less
17:13 – Switching from packages to hourly rates
19:54 – Managing rising costs with the airplane model
24:14 – Flat rate questions & subscription fatigue
28:56 – Adapting to industry changes
31:43 – Focus on loving your customer
32:21 – Courses & Learn Bookkeeping Canada