“Anyone who grows plants knows that sometimes you have to trim the leaves to have an overall healthy plant. Not every customer will come with you as you grow your business, and that's actually a good thing. It keeps your business efficient and healthy.”
-Etinosa Agbonlahor
In the finale of this two-part conversation, Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, returns to share practical strategies for raising prices without losing confidence or clients. She explains how to overcome resistance, use behavioral nudges, and position your services to attract the right customers.
In this interview, you’ll learn:
- How to spot signals your pricing is off
- Simple nudges & choice architecture that boost client acceptance
- How to raise prices with confidence & retain long-term relationships
To learn more about Etinosa, click here.
Connect with her on LinkedIn.
Learn more about Decision Alpha.
Download your free Behavioral Pricing Playbook here.
Time Stamp
03:01 – The fear of losing customers & why churn can be healthy
07:23 – Building confidence to justify premium pricing
12:29 – Signals your pricing isn’t working
19:14 – Behavioral nudges that influence client choices
26:40 – Using choice architecture to present pricing
30:41 – Raising prices while honoring long-term clients
This episode is brought to you by our friends at Dext!
Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place.
Join thousands of bookkeepers and accountants who’ve already made the switch.
If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you!
Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.