"The more intentional you get with your money, the more intentional you get with your time as well."
-Jennifer Hume
In our 500th episode, Jennifer Hume, owner of Coronation Bookkeeping & Tax Services, shares how she built a successful virtual bookkeeping firm and expanded into coaching for real estate professionals. She reveals what worked, what didn't, and how she uses systems, marketing, and speaking to grow her business with purpose and profitability.
In this interview, you'll learn:
- How niching and storytelling drive growth and confidence
- Why systems are essential for scaling
- How Jennifer built a $250K firm through referrals
To learn more about Jennifer, click here.
Connect with her on LinkedIn.
Time Stamp
02:03 – Jennifer's journey from family business to starting her own bookkeeping firm
05:28 – Lessons learned from her father's failed business & what she'd do differently
06:08 – The importance of systems & Profit First for building a strong foundation
07:49 – Transitioning from data entry to leadership & advisory work
08:16 – How Jennifer built a $250K firm through referrals & strong processes
10:45 – Learning to market intentionally & step outside her comfort zone
13:03 – Building referral partnerships with accountants & real estate brokerages
15:07 – Overcoming fear & learning to pick up the phone to grow the business
17:07 – How niching into real estate transformed her business
19:42 – Why specializing makes marketing easier & attracts better clients
21:07 – What marketing tactics didn't work (and what to watch out for)
22:08 – Email marketing & newsletters that actually connect
24:55 – How creating a professional speaker's reel set her apart
26:44 – The power of storytelling on stage & building confidence through speaking
30:12 – Using AI tools like ChatGPT to craft speeches & prompts quickly
33:22 – Building a coaching business for real estate professionals
34:56 – Why 90% of realtors quit within five years & how coaching helps
35:40 – How financial & time habits create happier, more balanced lives
37:32 – Where to find & connect with Jennifer online
This episode is brought to you by our amazing friends at Hub Analytics!
Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips.
Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you'll save time, reduce errors, and gain deeper insights into your clients' financials!
Ready to take your bookkeeping to the next level?
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