Using Storytelling to Set Expectations for New Student Families

In this episode of The Teacher Zone with Chris and Tyler they interview John Kozicki of Michigan Rock School and go more granular regarding the four types of characters we all play in our learning businesses. John explores role playing to help with messaging in sales and marketing to highlight the concept of Hero.

1. Victim
2. Villain
3. Hero
4. Guide

You're going to love this episode about how to role play to make sure you are most appealing in your messaging for treating students like the Hero's they are. :)