Luke Peters started & ran a company that made nearly 9 Digits & Teaches How To Scale | Tony DUrso

Luke Peters started and ran a company that made nearly 9 digits in annual sales. He’s been there, done that and knows your pain points. Luke is the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour.

Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi- channel strategy, partnering with major retailers like Home Depot and Amazon. He discusses Scaling, Selling, Succeeding

Later in the episode, Jeff Gothelf joins us in our Insider’s Brief section to talk about  the one key factor that rules everything when you want to be successful and get yourself and/or your products and services in front of people. He discusses the practical guide to OKRs!

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