Henrik Wenøe and Dr. Joseph Riggio are global experts in leadership psychology, emotional intelligence, and applied neuroscience. In this episode, they break down Satisfaction Selling—a brain-based sales methodology that replaces pressure and manipulation with trust, alignment, and long-term customer loyalty. Through their work at Acuity World, they've helped leaders and entrepreneurs in 25+ countries scale their businesses by focusing on purpose, not just profit.
What You'll Learn
• Why traditional sales tactics are failing in today's emotional economy
• How the Satisfaction Cycle® turns prospects into loyal advocates
• The neuroscience behind trust-based influence and performance
• How to build values-driven teams that don't burn out
• What it takes to sell and lead with integrity at scale
About Henrik Wenøe & Dr. Joseph Riggio
Henrik Wenøe is the founder of Acuity World, a Denmark-based global leadership and sales training company. He specializes in helping professionals align purpose with performance.
Dr. Joseph Riggio is a transformational change architect and expert in applied neuroscience. He develops high-impact communication and leadership frameworks used by organizations worldwide. Together, they co-created the Satisfaction Selling methodology—a people-first approach to high-impact sales and sustainable business growth.
Sponsors & Partners
• Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony
• For sponsorship opportunities, email ad-sales@libsyn.com.
Resources & Links Mentioned
• Acuity World
• tonydurso.com/apple
• tonydurso.com/spotify
• tonydurso.com/news
Tony's Closing Words
Use this and let's help you Move on YOUR Journey to Success! Just Take Action.
Success awaits those who persevere and remain steadfast despite the odds.
Sow good seeds, do good deeds and join me on the next episode.
#SatisfactionSelling #NeuroscienceSales #EmotionalIntelligence #SalesLeadership #CustomerLoyalty #EntrepreneurPodcast #TonyDUrsoShow #VisionMap #BusinessGrowth #HighPerformanceTeams
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.