Jason Naylor: The Psychology of Color and Why Bright Hues Unlock Positivity, Memory, and Human Connection

Jason Naylor, artist and author of Live Life Colorfully, shares how growing up as the second of seven children in a Mormon family in Salt Lake City shaped his caretaker personality and his eventual escape to New York where he discovered creative liberation. Naylor reveals the symbiotic relationship between color and messaging in his work—the more positive and uplifting his messages became, the more color naturally emerged because he couldn't visualize kindness without bright hues. Drawing from color theory and neuroscience, he explains how yellow triggers hunger, why fast food brands use red and yellow strategically, how bright saturated colors ignite short-term memory while muted colors remain in long-term memory, and why a woman in a red dress commands attention not just culturally but neurologically. Naylor explores how color impacts space design, fashion choices, and personal presence, arguing that the right color is not about inherent qualities but about how confidently you wear it and how it makes you feel.

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