#1 - Jeff Johnson of The Arrivals NYC (English) - The Untold Stories of Starting a Creative Business

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#1 - Jeff Johnson of The Arrivals NYC (English)

March 5, 2018 • 66 mins

Paul and Jeroen sit down with Jeff Johnson, co-founder and Creative Director of The Arrivals, a New York City based outerwear fashion label that launched in 2014. The Arrivals sells direct-to-consumer online, specializing in beautifully crafted coats and jackets. Jeff is an architect originally and decided to give up his profession to persue a new endeavor. He founded The Arrivals with his partner and investor Kal Vepuri. We talk to Jeff in Brooklyn about starting a fashion label without any fashion experience whatsoever. About building a brand and the importance of telling stories that consumers can identify with.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#1 - Jeff Johnson of The Arrivals NYC (English)