Recorded live at our recent pop up VoD 2025, Alan is joined by the one and only Dr. Matt Standridge! Matt shares two innovative marketing strategies he uses in his practice.
First, he details his process for creating personalized virtual case presentations using Google Slides. He records custom videos for potential patients, walking them through their specific case, treatment options, and fees before they even come into the office, which has led to significantly higher case acceptance rates.
Second, he explains how he collaborates with patients who are professional photographers. After a patient completes a smile makeover, he gifts them a professional headshot session with one of these patient-photographers, creating a win-win-win scenario: the patient feels great, the photographer gets business, and Dr. Standridge receives high-quality "after" photos for his marketing.
Some links from the show:
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Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you’ll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you’ll get another 10% off your order! Go save yourself some money and support the show all at the same time!
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The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist!
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Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products!
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CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you’ll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!
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