MIRA Golf is a market research firm that helps golf clubs improve member satisfaction by collecting and analyzing broad, unbiased feedback. Their goal is to equip General Managers with deeper insights beyond the opinions of only the most vocal members, ultimately supporting better club performance and member experiences. On this episode of The Wednesday Match Play Podcast brought to you by Eden Mill St Andrews, Brett shares what inspired the creation of MIRA Golf, talks about the loudest voices at your club, highlights some trends he's seen emerge from their research, and introduces us to the team. He also discusses staying warm during those long winter months in Canada, explains his connection to Jon Roy, and we dive into a conversation about net promoter scores. This was an analytics-driven discussion and it was an honor having Brett on the show. Let's tee off.
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