The Wellness Business Podcast
The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.
Episodes
Well friends, as the title of this podcast shared, it’s our final episode. Believe us when we say today is bittersweet. We have loved creating this podcast during the past 7 years for all of the wellness warriors out there that are working hard to change lives and have the ripple effect in the world that truly makes a difference.
If you want to stand out on social media, grow your audience, build connections and get clients, video is a must. When you think about who you follow and the people you feel connected to the most, it’s most likely those who you get to see on video; that’s because it feels like you’re seeing them in real time, even when it’s a recording.
One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want.
There’s more than one way to monetize your expertise, and today, we’re diving into 4 of the...
Lately we’ve been evaluating what has been working for us, and fellow health coaches, on social media. When we say ‘working’ we’re talking about what type of content is helping the followers of health coaches move through a client funnel, from first finding them to actually enrolling in their paid program.
Marketing platforms have come and gone, launching strategies have changed from being very formal to a much more casual atmosphere, and social media in general continues to evolve and change.
However, there are some pieces of marketing and client conversion that have remained consistent through the years ...
We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?”
One of the most impactful ways I attracted clients when I was a health coach was by hosting a monthly live online wellness workshop. It was truly one of the foundational pieces of my marketing strategy back then and in my opinion it’s still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs. ...
Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges. It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your b...
We haven’t done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either posted in our Facebook groups, on social media or emailed us about.
We have 3 questions we’re answering today including:
Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people that are perfect for their program.
In this week’s episode, we’re discussing the lead magnet-niche connection. More specifically how to audit your lead magnet to co...
Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business.
You’re probably very aware that not everyone is going to be ready to enroll in your 3- or 6-month coaching program as a first step with you. They may have doubts, reservations, or questions and/or they may not be sure about investing their time and money right now. When you have a 30-day program to offer, it allows more people to take a leap of faith and give it a try because it will be more affordable and it’s only 3...
There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it’s important, so what do you do so you feel like you’re actually making progress?
We always love having a formula to follow because we feel like there is a plan to guide us ...
If you ever feel overwhelmed in your business, you are definitely not alone. You wear many hats as a health coach and business owner, so there are going to be times when you feel like it’s a LOT! We’ve been there too and there are still times we feel overwhelmed, but we’re much better at managing it and dealing with it now. Today we’re sharing Our Top Tips ...
AI is everywhere it seems. Many health coaches are using it which is great, but it’s crucial to be aware of potential pitfalls and mistakes that are easy to make without even realizing it.
Since tools like ChatGPT are relatively new, it feels a bit like the wild west right now, so we invited our favorite legal expert, Lisa Fraley, to clarify some important things we all need to know and ...
Today we’re sharing some behind-the-scenes prep we are doing for an upcoming photo shoot we have coming up in Scottsdale, Arizona. Photo shoots aren’t just about the clothes you wear or whether you’re having a good hair day. There are several key factors like location, props, etc. that need to be taken into consideration.
A few weeks back I posted a few tips about marketing a wellness business in my Health Coach Client group and one coach shared this in her post…
“Oh my gosh! I struggle for sure at marketing myself! For some reason I randomly cry when I think about marketing myself or practicing. What the heck is that? I’m gonna need to figure that out.”
We often talk about ma...
Growing an email list full of potential clients is still one of the most effective marketing strategies you can use for your wellness business. But how do you troubleshoot your free offer when the results aren’t what you had hoped? Since we know this can be tricky to figure out, we’re sharing the top 3 reasons why your free offer ...
There are a few key elements to creating and running successful health coaching programs, and today, we are covering 3 of the most important ones. When you have a system or process to share that you can also rinse and repeat, your clients will be more successful, and you’ll be able to help more people.
In this episode, you’ll discover:
- Why it’s important ...
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