Podcast Overview: In this engaging conversation, Will Clarke and Yotto discuss various aspects of the music industry, including the current state of club culture, the challenges of touring in a saturated market, and the
evolving nature of music releases. They explore how the pandemic has impacted the industry, the importance of building a loyal fan base, and the significance of marketing in the digital age. The discussion also touches on personal experiences and insights into what defines success for artists today. In this conversation, Will Clarke and Yotto delve into the complexities of the music industry, discussing the balance between authenticity and professionalism in video content, the mental challenges posed by social media comparisons, and the realities of touring. They explore the transition from DJing to live performances, the financial implications of touring, and the competitive landscape of the music scene post-COVID. The duo also reflects on the role of luck in achieving success, the impact of social media on music discovery, and the challenges of finding unique music in a saturated market. Additionally, they share insights on starting and running a record label, the success of Anjuna, and the evolution of record labels in the digital age.
Who Is Yotto: Yotto likes walks in the park, nights by the fire, and deadpan stares across dinner tables. He also likes to produce electronic music. He’s had 5 ‘Essential New Tune’ nods from Pete Tong, and 2 ‘Hottest Record In the World’ selections on Annie Mac’s BBC Radio 1 show. DJ support has proved devastatingly eclectic, ranging from Sasha, Laurent Garnier, Jamie Jones, Kölsch, Patrice Baumel and Adriatique. His multifarious remix list includes Gorillaz, Röyksopp and Coldplay. He also boasts a vibrant vocabulary.
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