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October 30, 2019 36 mins

Wit & Delight listeners get 15% off any Tonic Site Shop designs (yes, even their new Fall '19 designs) by using the code  WIT&DELIGHT

I am so excited to be sharing my conversation with Jen Olmstead, Lead Designer and Creative Director at Tonic Site Shop. Jen is someone who I have come to know and love and who has become a mentor to me. Jen is one half of Tonic and she built the custom Wit & Delight website, which is a completely new experience that was launched in April.

In this conversation, Jen and I talk all about how to build a brand online. I’ve long admired the way Jen puts tangible action behind a lot of the issues that entrepreneurs and business owners have. She really helps people understand the importance of trying out ideas rather than worrying about the precise strategy or having a *perfectly* crafted idea.

I hope you enjoy our conversation and get a bit of an understanding of both how we work together and how you can work with Jen and Tonic to get your website up and running in a fraction of the time it would take to build something custom.

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