In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Juan Bruera from Reclaimed Wood Source. Juan shares his journey from construction to entrepreneurship, discussing how he built his reclaimed wood business. The conversation covers business operations, family-work balance, material sourcing, and digital marketing strategies, highlighting how creating engaging content and building community relationships have contributed to his success.
Key Takeaways:
- Juan's journey into reclaimed wood began with construction experience and grew through his passion for recycling materials and preserving history.
- Building a successful reclaimed wood business requires balancing multiple operations, from sourcing and production to marketing and sales.
- The unique value of reclaimed wood comes from its history and character, though this makes it more expensive due to labor-intensive sourcing and preparation.
- Digital marketing, particularly through social media and blogging, plays a crucial role in business growth and customer engagement.
- Creating engaging content and building community relationships are essential for long-term business success in the reclaimed wood industry.
Chapters:
00:00 The Journey Begins: From Construction to Reclaimed Wood
09:15 Building a Business: Operations and Growth
13:38 Vision and Reality: Reflecting on Progress
19:06 Family and Business: Balancing Priorities
22:19 Sourcing Materials: The Story Behind the Wood
26:32 Exploring the Hutterite and Mennonite Communities
28:22 Insights from Reclaimed Wood Projects
29:12 Navigating Google AdWords Challenges
30:28 Leveraging Social Media for Business Growth
31:52 The Importance of Blogging for Visibility
34:02 Creating Engaging Content and Community Building
37:34 Maximizing YouTube and Video Marketing Strategies
Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/
You can connect with Juan at:
https://reclaimedwoodsource.com/
https://www.instagram.com/reclaimedwoodsource/?hl=en
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