Have you ever wondered how to create a business hook so strong that it continues to attract new customers for years to come?
On this podcast, Christian shares a story about the Heart Attack Grill, a restaurant known for its ultra-unhealthy menu that could actually cause a heart attack.
Instead of denying or apologizing for this fact, the owner doubled down on it by renaming the restaurant and advertising that the food may kill you. They took an unpopular stance and created a "moral inversion" that grabbed people's attention.
Now people flock to the restaurant to experience the outrageous atmosphere of wearing hospital gowns and seeing their weight displayed on a scoreboard. If you're over 430 pounds, you even eat for free!
Christian explains that creating a unique moral inversion like this can set your business apart from the crowd and attract loads of interest.
Are you ready to flip the script on a popular stance and drive hordes of new customers to your offers? Tune in to hear Christian's strategies for crafting an attention-grabbing business hook using this technique.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.