The YourLIVINGBrand.live show
The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience. Bio for Ben Baker: I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.
Episodes
October 20, 2020 • 36 min
Often, great businesses start from a-ha moments that end up benefiting many. Having worked in the restaurant industry for years, Cory Warfield saw the need for a scheduling app that could help shift workers. Now, he is the Chief Visionary Officer of ShedWool, which has helped revolutionize the way businesses connect their employees to each other and their work schedules. In this episode, he joins host Ben Baker to share with us his...
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October 13, 2020 • 37 min
Amazon Business is quickly emerging as the top category on enterprise-level B2B eCommerce. In this episode, Brian Beck, Managing Partner at Enceiba, joins Ben as they discuss how Brian and his team help companies succeed on Amazon with a significant focus on the B2B eCommerce. Brian and Ben dive into the importance of having the right strategy, building that strategy, and executing it as they talk about the work Enceiba does with i...
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September 30, 2020 • 50 min
The new environment that we're thrust into has forced us to make adjustments and rethink the way we handle our business. Not only that, but it has also opened up so many things to look forward to in the future, some we didn't know possible had it not been for the pandemic. Moving forward, Ben Baker and his co-pilots in this Game Changers series—Chris Luecke, Ray Ziganto, Allison DeFord, Mark Mitchell, and Mark Roberts—are n...
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September 22, 2020 • 61 min
A big question that looms over businesses is how to grow their sales dramatically in the middle of a rapidly changing market. In this third round of Ben Baker’s Game Changers series, he and his stellar guests, Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts and Chris Luecke trade their insights on how companies can identify the risks and reduce them to make sales easier. Listen to this conversation and benefit from the she...
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September 15, 2020 • 49 min
We are all thrust into this new environment due to the pandemic. More than ever, almost all of us are experiencing disruption, and the only way to not only survive but also thrive is by strategically pivoting your business. That begins with your marketing. Continuing the Game Changers series, Ben Baker and his crew of game-changers—Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke—discuss leveraging data to...
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September 14, 2020 • 2 min
Haven't you ever wondered what unique companies are making the United States that we don't even think about? In this episode, Ben Baker interviews Darrin Mitchell to talk about their company, and the value add of content marketing. He starts off by narrating how Trout River Industries began and how it became what it is today. He goes on to stress the importance of trust in digital marketing and its effects on business. He w...
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September 8, 2020 • 60 min
Nothing beats experience as a teacher. How much more when you are in a room full of brilliant minds with a combined 100 years of experience? Ben Baker welcomes you to the Game Changers series. In this first part of four, he brings together the minds of Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke to talk about marketing that is seen, heard, and, most importantly, felt. This series was produced in Augus...
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September 1, 2020 • 38 min
Marketing has gone a long way since the days of actual door-knocking and mailing ads. The future of marketing is digital, and it is the challenge of every marketer to cut through all the noise and become relevant to prospective clients. Steve Tso, an expert B2B marketer and the Founder of Cyber Business Review, believes that the future of marketing is, in many ways, going back to the basics. He considers all the sophisticated marke...
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August 25, 2020 • 35 min
As consumers, some products have certain emotional relevance to us. A soda brand, for example, might evoke memories of our childhood. It is this emotional connection that keeps us hooked to certain brands. Alon Zaibert, a relationship-driven sales and customer success executive, is an expert at keeping customer loyalty by building emotional relevance. He joins Ben Baker on the episode to explain how you can hook your customers earl...
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August 18, 2020 • 36 min
Competition is part of business, both large and small. If you don't prepare enough to overcome the multitude of competitors out there, then the industry will be tough on you. Host, Ben Baker, brings someone who is providing so much help to the retail world, helping retailers compete today and prepare for what the competition is going to look like in the near future. He sits down with George Minakakis, a global retail executive ...
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August 11, 2020 • 36 min
No matter how sophisticated your processes are, you will still run into problems with your business if you don’t pay more attention to the people side of things. The Drop In CEO herself, Deborah Coviello, graces today’s episode with Ben Baker to talk more about this. Deborah is the Founder of Illumination Partners and the host of the Drop In CEO podcast. For more than twenty years, she has been transforming businesses from within, ...
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August 4, 2020 • 26 min
Helping people is one thing. Committing your life to inspire others to help more people succeed is another. Nancy J. Spotton is someone who is living what her heart is singing for—helping people succeed by building champion teams that build future leaders who will change the world. In this episode, Ben Baker sits down with Nancy to talk about how she started on her inspiring journey and how she goes about instilling people the beli...
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July 28, 2020 • 35 min
The Economics Of Kindness With Randy McNeely by Ben Baker
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July 21, 2020 • 43 min
Grabbing opportunities, preparation, personification, and time management are leadership essentials. With these aspects, leaders can thrive and businesses can grow bigger and better. Today, Ben Baker chats with Dr. Billy R. Williams, the Founder and President of Inspire a Nation Business Mentoring Services and the CEO of the Williams Family Investment Group. Dr. Williams introduces us to the reality of business and highlights five ...
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July 14, 2020 • 36 min
True leaders make a difference in the people they lead. Ben Baker is joined today by Dave Robens, a personal development specialist who coaches people around the world and helps develop leaders within businesses. With a background in occupational therapy and the experience of working in geriatric care, Dave has such a profound insight on personal development, which he uses in this episode to define his concept of leadership. Seeing...
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July 7, 2020 • 34 min
For one reason or another, people tend to view their financial situation from the point of view of scarcity, always with the thought that they don’t have enough for this thing or that. The abundance mindset is the direct opposite of this mentality. It sees money as a friend and focuses on acquiring it rather than being fearful of scarcity. Today’s guest, Olga Kirshenbaum, founder of Rags to Riches Consulting, asserts that when you ...
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July 5, 2020 • 33 min
Howard and I shared the mic again in July 2020. This conversation is about Leading Beyond a Crisis.
It is about what's next?
Where are we going as people, as leaders, as teams and companies and how do we be successful together?
Come join us at www.leadersmadehere.com
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July 5, 2020 • 35 min
DESCRIPTION: This week on the Drop In CEO, brand strategist Ben Baker shares the importance of building a brand from the inside out. Listen in as Deborah and Ben discuss the best way to support your staff in order to create an excellent customer experience, how to help your customer communicate your brand values with others (hint, it’s not a new t-shirt with your logo), and how a high quality pen created multi-year brand loyalty fo...
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June 30, 2020 • 37 min
Customers are, without doubt, the center of every business. Thus, giving people true customer experience shows your dedication to scale your ventures. Today, Ben Baker talks to Jeffrey Victor of Luminary Learning Company about the importance of customer service in all aspects of your business. Going back to his humble beginnings, Jeffrey shares how he managed to move his way up the ladder from being an actor, a concierge, and event...
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June 23, 2020 • 40 min
Ask yourself this: When was the last time you went and met up with somebody without actually going through their LinkedIn first, even for just a perfunctory glance? Using LinkedIn is an important skill to hone nowadays because so much of your professional reputation sits there in black-and-white, and people can see it, even rely on it, to determine if being in a professional relationship with you will be of value to them. Paul Higg...
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