The YourLIVINGBrand.live show
The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience. Bio for Ben Baker: I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.
Episodes
June 15, 2021 • 42 min
When writing your own personal life story, you want to include everything. Every experience, every moment, every joke. But sometimes it's better to leave some on the cutting-room floor. It's better to focus on one thing rather than two at the same time. Because when it comes to storytelling, you can get so much more story by removing all the clutter. This is what New York Times Bestselling author, John David Mann believes i...
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June 8, 2021 • 43 min
Have you ever gone to a movie house only to spill your popcorn on the floor or God forbid onto someone else? Or did you ever react quick enough to that nasty bump on the road that would end up spilling your drink? If only you had a GoLidZ. In this episode, Ben Baker sits down with Bonnie Sussman Strominger, the Founder and CEO of GoLidZ—the product that revolutionized cup lids. Discover the a-ha moment that made Bonnie realize why ...
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June 1, 2021 • 39 min
Did you know that in the United States, 90% of the 12 million female entrepreneurs have no employees and half of them make less than $10,000 a year? This sounds fake but it’s true. It’s shocking because it shows just how little of a piece of that economic pie business women are getting, and there are a lot of business women in the United States! Looking into this problem, Ben Baker speaks with experienced entrepreneur, business lea...
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May 25, 2021 • 36 min
Look at yourself in the mirror and then look at yourself again the next day. Did you become a better version of that person you saw in the mirror a day before? If your answer is yes, then you have reached one step closer to leveling up. Join your host Ben Baker and his guest, good friend, fellow podcaster, and founder of Time to Shine Today podcast, L. Scott Ferguson. Come and sit back with Scott as he talks about his life from his...
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May 18, 2021 • 35 min
Most businesses, particularly startups, fail with their transactions when selling to innovators because of ineffective strategies and poor communication skills. Regardless of your business niche, the best way to closing such deals is by building genuine relationships. Joining Ben Baker is Patrick Talley to share his secrets and strategies when doing transactions with super innovators through empathy. Patrick explains why innovators...
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May 11, 2021 • 32 min
They say leadership is all about business and money. While those things are important for a leader, it is also necessary to be assertive and have compassion towards your employees. Especially now, with the pandemic, bosses have to be more empathetic so that they can start to build trust and respect in the workplace. Join your host Ben Baker and his guest Monte Pedersen of The CDA Group, LLC as they discuss the importance of practic...
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May 4, 2021 • 34 min
To transform your motivation to performance, you need to identify your intentions. Today’s guest is Dr. Nick Molinaro, a licensed psychologist with 35 years of experience. Dr. Nick discusses with Ben Baker how high-performing individuals set up a series of goals. They move into higher-level performance by using their intentions to drive their attention. Dr. Nick describes this as the three Ds: Deeply Dedicated to being Deliberate. ...
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April 27, 2021 • 37 min
Even though human resources is a vital department in any business or organization, it is often seen as a cost center rather than a profit center. Therefore, it usually becomes disconnected from the rest despite its huge role. Kevyn Rustici, Human Capital Management Consultant at ADP, aims to change this workplace culture by empowering HR’s contribution to ROI. Sitting down with Ben Baker, he explains how this department can monitor...
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Every company has its own story, culture, and values. The big question is: do you integrate them into your lead generation strategies? Ben Baker's guests are Adam Kolozetti and Katelyn Bullock, the founders of Enta Solutions. Adam and Katelyn explain how you can reinforce your lead generation strategies simply by sharing your story. Here's the thing: the way you share your story should reflect your company's culture. Tu...
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April 13, 2021 • 37 min
Do you use data to gain insight into how you can give value to your customers? Today's guest is Dondi Scumaci, an international speaker, author, and mentoring thought leader whose coaching and facilitating expertise allows her to guide international problem-solving groups. In this episode, Dondi discusses with Ben Baker how data can be used to know your customers' needs and provide the solution, make targeted email campaign...
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April 6, 2021 • 39 min
Launching a product is not where everything begins. In fact, it is a culmination of many processes, planning, and hard work. In this episode, Ben Baker interviews Dave Daniels, the founder of BrainKraft and the creator of the BrainKraft Product Launch System™, to help us gain a better understanding of what it really takes to launch a product and how to do it the right way. He breaks down the common pitfalls many people find themsel...
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Leadership has come so far since the industrial age, and yet, many are still stuck leading the old way that it's not effective anymore. In this episode, Ben Baker interviews someone who has cracked the leadership code, particularly in this day and age. He sits down with the author of Cracking the Leadership Code, Alain Hunkins. Here, Alain shares his thoughts on the future of leadership while giving some of his great insights i...
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March 23, 2021 • 36 min
Do we need large-scale events to create a large impact? Steve Sims, the best-selling author of Bluefishing: The Art of Making Things Happen, doesn't think so. In today's podcast episode, you'll have the opportunity to learn from "The Real Life Wizard of Oz" himself as he joins Ben Baker in a discussion about how you can create large impact events by going straight into the heart of the issue. Bypass the glitter ...
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March 16, 2021 • 36 min
Imagine a finance guy having his break at marketing doing brand activation for Coca Cola in the middle of the Olympics. By some combination of luck, hard work and genius, Pete Canalichio pulled it off during the 1998 Nagano Olympics and it launched his fruitful career in brand activation and expansion. Many Olympic stints later, Pete has become a global authority on brand expansion, a licensing expert, TEDx speaker and award-winnin...
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March 9, 2021 • 37 min
It is always smart to make money out of the things you are good at and truly enjoy doing. But if you will remain focused on your revenue alone rather than actually providing value, then your content creation is doomed to fail. Ben Baker sits down with Neal Veglio of Podknows Productions to share his long and colorful run in the radio industry. Neal looks back on how he found success in his shows by talking about the things he loves...
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March 2, 2021 • 35 min
If you want to scale your business fast, you need to be the preferred option in the marketplace. Many successful businesses became what they are today thanks to this strategy. But how do you go about differentiating yourself, especially in the current digital marketplace? In this episode, Ben Baker brings on Monte Clark, who is widely considered as one of the foremost thinkers and marketing strategists on LinkedIn. Monte drops vita...
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February 23, 2021 • 36 min
Without an effective team that works more than just the money, a business is doomed to fail. But what does it take for any leader when it comes to growing employees? Rebecca Scott of Vivid Spring Solutions joins Ben Baker to delve into the best ways to engage with your team and retain them for a long time. She talks about the right approach to eliminating burnout, appreciating every team member for their individual strengths, and m...
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February 16, 2021 • 36 min
A study shows that 50% of all US homes are fond of podcasts. After all, it's always a delight to tune into your favorite podcast while working, driving, or doing routine tasks. But what makes a good podcast great? Joining Ben Baker on the show today is Billy Samoa Saleebey, the host of the amazing podcast called For the Love of Podcast, a show dedicated to helping podcasters create world-class podcasts. With millions of podcast...
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February 9, 2021 • 36 min
The business world is full of uncertainties, that it is natural sometimes to feel fearful and anxious. This is especially heightened in this time of the pandemic, where the world has completely turned upside down. But just because we can get fearful in business doesn’t mean we have to stay there. Helping you move out of that, Ben Baker interviews David Stone from i-fearless to share with us why we need to be fearless and how to ach...
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February 2, 2021 • 41 min
Good ethics is good business. This is what Rabbi Yonason Goldson from Ethical Imperatives, LLC believes. In this episode, he joins host Ben Baker to explain to us what ethics in business is all about and why it is imperative if you want empowerment and transformation. Are you limiting or putting yourself at a disadvantage in life? How does FOBO, the Fear Of a Better Option, affect our lives? Why is it important to take care of your...
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