The YourLIVINGBrand.live show

Retain your employees by effective engagement and brand story tactics. This episode features #ThoughtLeader and #Expert, Ben Baker https://aha.pub/BenBaker, who has spent 25 years helping people communicate the value of their brand. Through workshops and consultations, Ben works with his clients to help them engage, retain and grow their most valuable assets, their employees, and to build leaders at all levels. If you’re a CEO o... Read more

The things that we can do with technology to be able to support our businesses, make the customer experience a little bit better, and differentiate ourselves is amazing. In this episode, PayKickstart Co-founder Mark Thompson joins host Ben Baker as they talk about automating your online business. Mark explains how their software was an internal tool they built out of necessity to sell their own products. PayKickstart is a powerful ... Read more

Research shows that 75% to 80% of startups fail within five years. But what makes for a successful startup business? In this episode, host Ben Baker interviews Ernie Bray, a business strategy, sales, leadership, and marketing expert. Ernie is the CEO of ACD, a fast-moving, preeminent auto claims technology and services company in the auto and commercial insurance industry. Today, he talks growing and maintaining your startup busine... Read more

Hello again; This week on The What’s Your Excuse? Show I’m happy to bring you an interview with Ben Baker from Your Brand Marketing. We had a great conversation. Mainly because we are both such big proponents of the value and power of story telling. In his case he is teaching business owners and managers how to recruit, attract, train, retain, and promote a talented effective staff by making everyone understand what the company... Read more

PAUSE Lee After Dark Ep40 - Ben Baker Lee After Dark JAN 24 23 MINS LEFT Today, I'm interviewing Ben Baker. This is a gentleman who understands what it takes to live a good life, and he's passionate about helping others do the same. You're going to love Ben's lighthearted humor and positive take on life. You can find out more about Ben here: www.yourbrandmarketing.com www.powerfulpersonalbrands.com www.yourli... Read more

As an entrepreneur, there's always the temptation to think of yourself as above the people working for you. However, a good leadership mentality is all about mentorship, guidance, and making sure your employees get what they need from you. Executive coach and consultant Julian Roberts talks to Ben Baker about how a good leader acts, especially in relation to his employees. Good leadership is not about being a manager who puts h... Read more

In this mastermind class that I delivered January 20, 2020, I delve into the key aspects that help you understand what makes a great brand story and then how to tell it effectively. Thanks to Tyson Sharpe www.tysoncoaching.com for hosting me.

I was honoured to be interviewed by Joshua Friedeman on the Life as Leadership Podcast Jan 2020 where we talked about "The Power of Relationship Marketing." How brands become bigger and better only through their people and that takes vision, culture, communication and leadership. To see the show notes from this episode, please go to https://lifeasleadership.com/051/

The most effective marketing strategies are those that involve teamwork from the top leaders down to the team members. But what if the company brings in someone from outside to manage the team? In this episode, Ben Baker and Steve Watt, a Fractional Marketing Leader, discuss what fractional leadership is and the importance of letting a team know their roles and the role of the outside leader coming in. Diving into the marketing wor... Read more

Baker Baker was interviewed by Ryan Daughenbaugh Protocol80 December 2019. www.protocol80.com n our interview, he discusses how open communication is needed to retain, engage, and grow your organization's future leaders. He stresses how your company culture has to go beyond your mission statement for this communication to take place. Leadership is not a title. Leadership is not a corner office. Leadership is not a pay bump.... Read more

The dictionary’s definition of credibility is being trustworthy. Part of being trustworthy is you are who you say you are. Today, Ben Baker talks to Mitchell Levy, a global credibility expert and podcast host of Thought Leader Life, about the importance of building credibility and allowing your audience to simply know you to like and trust you. Mitchell shares his secrets to promoting trustworthiness and authenticity, and discusses... Read more

Developing strategies for customers has to include adapting to the demands of the generation. In this episode, Ben Baker interviews Josh Curcio, a COO/Partner at Protocol 80, Inc., an inbound marketing agency in Bradford, PA that helps manufacturing companies with lead generation and sales. Bringing companies into the 21st century in terms of their marketing, Josh and his team helps tackle generational gaps and transitions in busin... Read more

More than having a sellable brand, businesses and companies need a great working team. This is where Chief People Officer Kathy Knowles comes in. Kathy is the Founder of Intuitive Strategies, a human resource consulting firm that assists service-based businesses to build empowered teams and drive results. Today, she talks about building teams, employee retention, and women in the workplace and the #MeToo movement. She also explains... Read more

A lot of startups fail not because they don’t have a great idea but because of three things – they don’t look at the back end of the company, they don’t have the capitalization, or they don’t know how to communicate effectively. Today, Ben Baker and guest Carolyne Simi, the owner of Your Project Planner, take a look at one of those crucial items – the standard operating procedures – of running a successful business. Listen to this ... Read more

Think about the last time somebody sent you a card and how you felt. How did that make you feel? That's what Kody Bateman is all about. Prompted by a sad family event, Kody, the Founder of the modern-day relationship marketing movement, shares how he created his company called SendOutCards. In this episode, Ben Baker interviews him about how his one of a kind card system works and where it is heading in the future. Kody also ta... Read more

Great leadership is an effect of lifelong lessons that include surviving and thriving for a dream. In this empowering episode, Ben Baker talks to Scotty Schindler, the CEO and Founder of the software startup company ReNet. Scotty opens up about his humble past and shares how he created his own software empire. He also dives into the hiring process and spills some leadership secrets on how he’s keeping the company mission, vision, a... Read more

In this episode, AJ Wilcox, a speaker, B2Linked founder, and digitial marketing expert, talks about LinkedIn Ads and its benefits. Learn why AJ prefers LinkedIn Ads over Google Ads or Facebook ads. He also dives into why LinkedIn offers a higher quality of leads and why narrow targeting works best on LinkedIn versus Facebook Ads to hit the exact right people. Revealing which companies are ready to use LinkedIn, AJ gets down on why ... Read more

Josh Cary was kind enough to have me on the Hidden Entrepreneur podcast Nov 14 2019. We talked about how to brand and communicate effectively so that people listen, understand the value to them and are compelled to engage. It is all about "know - like - trust" www.yourbrandmarketing.com www.joshcary.com

As with beauty, quality is in the eyes of the beholder. Looking at the organizational growth of the top companies, they have one thing in common - quality in their service or product and very satisfied customers. How they achieve this may differ, but their output is similar in terms of customer testimonials. As an authority figure in quality, OHS, and risk management in manufacturing and service industries, Natella Isazada talks ab... Read more