The YourLIVINGBrand.live show

The YourLIVINGBrand.live show

The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience. Bio for Ben Baker: I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.

Episodes

December 28, 2022 13 mins

Welcome to the last episode of Living Your Brand Live. This might be the end of an era, but it also signals the start of a new chapter. In this final episode, your beloved host Ben Baker shares the reason for sunsetting the podcast and details the exciting news of what’s to come. Change is inevitable, and throughout the last year, the concept of change management and how it impacts an organization has been at the forefront of Ben’s...

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We’ve been on a long journey together, but our journey is about to end. This show has been an incredible learning experience for everyone. This episode is where we should think about where we are going and where we’ve been because when we understand where we have been, we will be successful in getting to where we need to go. Ben Baker extends his appreciation to everyone, for he learns a lot from his guests and audience to get him ...

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What does it take to create enterprise-level business transformations? How does one understand and deal with the challenges of change? If you're an ambitious entrepreneur who longs for the answer to these questions, then this episode is for you. Today, we discuss the most effective approach to transformation at the enterprise level with none other than James Clark, a transformational business leader with 20 years of experience in g...

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December 7, 2022 32 mins

So many people these days are doing what you call "megaphone marketing." They shout nonstop from rooftops, thinking they're the only ones screaming. Although these marketers assume everybody will hear and eagerly listen to them, this is far from the truth. Instead of giving everything at once to your customers, it is much better to serve as their guide along the way. Take a minute to really understand yo...

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Negotiation isn't an easy task. It's highly emotional and there is so much fear behind it. It can be as simple as negotiating for a raise. You don't want your self-esteem to get hurt, but you also don't want to get fired. If you want to negotiate, you need to learn how to manage your emotions and be self-aware of what might happen to you. Know how to value the other person and respect their perspectives. If you want to learn more a...

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Employees are one of the pillars that keep our business growing; without them, our business will cease to exist. So what do employees need to keep them in your company? In this episode, our guests, Erica Parisi, a Senior Consultant in HRIS Transformations, and Imtiaz Khan, a computer engineer, identify what employees need to be loyal and engaged at work. Money may be essential for us but money alone is not enough to keep employees ...

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Many of us doubt others, thinking about what their agendas might be. That is a massive problem with humans because trust is not automatic; it is earned. In this episode, Michael Hingson, a #1 New York Times bestselling author and international lecturer, shares his insights on how critical trust and communication work in teamwork. He also shares the 9/11 story, which showed what kind of a leader Michael is. Michael embodied a mindse...

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Every business' root cause of a problem is the leader. If you're fighting every day just to survive in the business, you're going to get burnt out. You have to really start changing the system and how your business works. If you want to improve, start looking at your KPIs, planning, processes, and people. Join Ben Baker as he talks to the principal consultant of the Crysler Club and the host of the Everyday Business ...

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If you're in a niche B2B market, niche down even further. The further you go, the more traction you will gain. And how do you get that traction? With the power of social media, especially LinkedIn. Just because you're a small and niche B2B manufacturer doesn't mean you can't generate leads with LinkedIn. You can if you have the right mindset. Join Ben Baker as he talks to the Director of Marketing for

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Entrepreneurship is not simply about creating a grand business plan and sticking to it. In reality, a huge chunk of your energy and resources will be spent addressing failures and eliminating limiting beliefs. Mark McNally of Nobody Studios joins Ben Baker to discuss what it takes to strike the right balance between embracing the uncomfortable and feeling empowered. He explains the impact of getting out ...

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The role of a business owner is to provide experience, value, and help to their employees. An employee’s experience reflects how an organization values people. And, most of the time, people listen to employees more than the organization. In this episode, Ben Baker sits down with the Founder of Global Values AllianceAlan Williams, to talk about how organizations can morph from experience economy into values...

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October 12, 2022 34 mins

Podcasting has come a long way. There was a time when people didn't even know what it was or how to access it. There was a very limited supply of equipment, and whatever was available was very expensive. And in this crowded space, it's easy to get lost in the noise, causing podcasters to just give up and turn in that mic. But hard work will always pay off. Take it from the man who runs the world's largest oil and gas podcast n...

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A company is more than its mission and vision. It's about the culture. And when we look at company profiles, more often than not, culture is highlighted. It's now one of the top things to consider in finding the right company to work for. But how do you define culture? What makes it the right one for us? How does culture affect performance and attrition? Certified Speaking Professional, Gregg G...

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In today's fast-paced, constantly evolving business landscape, a strong leadership team is more important than ever. But many organizations fail to realize that leadership is not a quality that can be taught or imposed from the top down. Instead, it must be nurtured and developed from within. How can organizations identify and invest in employees who have the potential to be great leaders?

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As a leader, you need to have difficult conversations with your team. Having this ability is crucial to your success. After all, conflicts are inevitable. And you need to be able to address them before it becomes more than you can handle. Sounds easier said than done? Then join Ben Baker as he talks to the Director of Product Marketing of LinkedIn, Sudha Ranganathan

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So little time, so much to do. At some point in our personal and professional lives, we feel time-starved—that we didn't have enough time. And we spend hours thinking of what we need and should be doing rather than taking that time actually doing it. If you feel that you're working all the time but still have a lot more to get done, this is the podcast for you. Yvonne Dam

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The effectiveness of a company's marketing strategy is often the deciding factor in whether it is successful or not. A good marketing strategy can help a company find and target its potential customers, create a brand identity, and develop and implement a compelling marketing mix. That is what today's guest, Lisa Genovese, talks about. As...

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August 31, 2022 31 mins

Everyone can agree that customers are the lifeblood that keeps businesses running. As a business owner, you should pay attention to customer retention. If you can have regular customers, that’s a big win because they would prefer your brand over anything else since they know your products statistically. But when you lose customers, that is something you should look at. Perhaps it could be from a bad customer experience, lousy produ...

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The recruiting world is changing. We are transitioning out of the old and into a free model, where people are hired to fill positions for a certain amount of time. And fractional executives are making their presence felt with their ability to work themselves out of a job after maximizing value, making sense of the chaos, and leading companies to the next step. Talking about this shift, Ben Bake...

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How do you innovate at scale? The answer lies outside of your comfort zone. Humans are creatures of habit. We like routines because they help us feel in control and safe. But what happens when the things that once helped us become successful no longer work? That is what today's guest, Barry O'Reilly, talks about. Barry is an entrepreneur, business advisor and author who has pioneered the intersection of business model innovation, p...

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