Podcasting has come a long way. There was a time when people didn't even know what it was or how to access it. There was a very limited supply of equipment, and whatever was available was very expensive. And in this crowded space, it's easy to get lost in the noise, causing podcasters to just give up and turn in that mic. But hard work will always pay off. Take it from the man who runs the world's largest oil and gas podcast network, with over 2.6 million listeners from 198 different countries. Sought-after public speaker and author Mark LaCour shares insights into what it takes to create a great podcast and the influence and responsibility that comes along with it. He talks about the value of building a relationship with your followers and an engaged audience over the number of downloads you get for every episode. If you have a great message to put out and are considering building a podcast or someone who has already put content out there but is hesitant, or worse, discouraged by the turnout, tune in and learn how the slow burn accelerates as you consistently put in the effort to create binge-worthy content. Don't give up just yet. Listen and find out what the future of podcasting is looking like.
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