November 26, 2018 • 15 mins
Established IP can help in developing a world-class theme park or attraction, but it's not necessary. Dale Mason, Vice President and Executive Art Director at Universal Creative, talks about how he and he team developed the original mythology that drives Universal Orlando's acclaimed Volcano Bay park.
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Support this podcast: https://podcasters.spotify.com/pod/show/themeparkinsider/support
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit themeparkinsider.substack.com
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