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May 30, 2025 29 mins

Lucinda Rouse and Emily Harle are joined by Saskia Konynenburg, executive director of voice and impact at the National Council for Voluntary Organisations, and the volunteering strategist Gethyn Williams.

Saskia describes the struggles reported by charities in recruiting and retaining volunteers, in the face of a growing preference for more informal roles with less rigid commitments.

She suggests ways charities can attract new volunteers by showcasing their values on social media, and stresses the importance of communicating effectively with virtual volunteers.

Gethyn outlines ways in which charities can use digital solutions to grow a charity’s volunteer base, improve its management systems and enhance the volunteer experience.

Find out more about the Third Sector Awards here.

Access the Digital in Volunteering Toolkit from the Association of Volunteer Managers, TeamKinetic and Gethyn Williams.

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