Lucinda and Emily are joined by Anaish Yilma-Parmar, head of legacies at the British Red Cross, and Lucinda Frostick, director at Remember a Charity.
Lucinda (Frostick) provides an overview of the legacy market, worth more than £4bn annually, and expectations for further growth in spite of current economic challenges and a probate backlog.
Anaish describes how the British Red Cross takes a collaborative approach across the charity’s fundraising and marketing teams to engage supporters through clear and consistent communications and introduce new and existing donors to the possibility of making a legacy gift.
Also in the episode, Lucinda (Rouse) and Emily assess the wider implications of the announced closure of the Inter Faith Network for the United Kingdom, following the unexpected withdrawal of government funding.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
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