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July 4, 2025 65 mins

After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B.

Specifically - 

The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything)

The collapse of the idea that a job = stability.
From creators to CMOs: why everyone needs visibility.
The difference between self-promotion and self-preservation.
Hot take: You’re always in stealth mode for your next job (even if you don’t know it yet).

And...Content as Career Insurance: Best Practices for Building Your Brand
What platforms actually matter (and which ones are dead weight)?

Where to start?

We have the answers in this episode.

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This week's links:

Cloudflare Launches AI Marketplace

Paramount Settles Trump Case

Joe's Newsletter Post on Freedom

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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