Ohhhh Claude! (502)

In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testing a “rating system” for content. Is this meaningful progress or just more political theater?

The guys also cover how OpenAI and Anthropic are stepping into the marketing world. OpenAI’s first ad sparks debate (is it a miss?), while Anthropic’s experiential push might have us all saying “Oh Claude.”

Winners and Losers:

• Winner: Buc-ee’s - proving that a gas station can be a brand powerhouse.

• Loser: Deloitte Australia - struggling to recover from credibility issues.

Rants and Raves:

• Rant: The rise of rage bait - how outrage is driving engagement for all the wrong reasons.

• Rave: Personal videos on LinkedIn - authentic storytelling that actually connects.

Tune in for another week of marketing madness, strategic insights, and questionable football takes.

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This week's sponsor:

Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

Unless you use HubSpot.

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