This week we’re joined by a former Wild Rose team member who is now repping a whole different side of Alberta's craft beer industry, Colin Mundy of GP Brewing Co.
There are a lot of assumptions and stereotypes about craft beer... and the people who drink it. For many the label “craft” can mean ultra boozy beers, overly hoppy brews, face puckering kettle sours, or expensive four-packs of tall-boys, despite the fact that the term really just refers to beer brewed without preservatives, with a great deal of care and attention to detail, and frequently beer that is local and small batch.
For beer drinkers who enjoy a more traditional lager the stereotypes behind craft beer can make them turn their nose up and steer clear of what is assumed to be mostly out-there-ales, even though the lager is one of the hardest styles to perfect. But folks with this more traditional palate often still want to buy beer that is brewed locally and supports Alberta farmers. Enter GP Brewing Co.
This brewery based in Grand Prairie is best known for their Mercury Lager, a craft beer that doesn’t call itself one, at a phenomenal price. When Colin joined the GP Brewing team in their sales division he was in for a bit of a surprise around how to sell their beer, particularly with his background in what we normally think of as the craft beer industry. He tells us about what he’s learned consumers in this sector find important, from all-the-time availability to supporting farmers right here in Alberta, and even right down to packaging.
When Mama T hops on this week we’re talking once again about improving the media we love. This time we debate what movies would be improved by being converted into musicals, and we even get a couple previews from Jonathan of what that might sound like.
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Have a question for Mama T? A story from the bottom of a beer can? Send it in and we’ll read it anonymously on-air! DM us on instagram @wildrosebrewery or email it to Nick - nmcmorrow@wildrosebrewery.com
Wild Rose Brewery: taproom | website | instagram | twitter
Colin Mundy - GP Brewing: website | instagram | twitter
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