[05:31] When you play a round of Golf, chances are that you will use more than just a putter. So why is that businesses sometimes have only one message or one sales strategy regardless of the demographic or who the potential client is?
Same goes for communicators. Some deliver the same speech verbatim regardless as to whom their audience is.
Sadly the results are not always as you think.
Listen on few a few tips - for business, not golf! :)
Image by Kevin Phillips from Pixabay
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