Madison Rifkin leads Mount, a platform that partners with short-term rental hosts to help them feature and promote local tours and activities to their guests.
But how do you actually get those guests to book? A static landing page doesn’t cut it. That’s where Madison’s “Creator Army” comes in—a vetted network of content creators trained specifically to craft high-performing short-form videos designed for the tour and activity industry.
In this episode, Madi breaks down what’s working on social video platforms right now, how Mount converts attention into bookings, and why your next best sales channel might be Instagram or TikTok. Plus, we dive into the unexpected origin story of Mount—which Madi started when she was just 12 years old.
- Show notes & more information on tourpreneur.com
- Join us Nov 10-13, 2025 for TourWeek, our annual global tour operator conference!
Timestamps:
- 00:00 Introduction to Mount and Its Mission
- 01:25 Understanding Mount's Unique Approach
- 04:04 The Role of AI and Concierge Services
- 05:20 Challenges in the Short-Term Rental Market
- 07:47 The Evolution of Short-Term Rentals
- 10:01 Targeting the Right Audience for Experiences
- 11:37 Mount's Content Strategy and Creator Army
- 15:00 The Importance of Authentic Storytelling
- 18:12 Creating Engaging Social Media Content
- 21:45 Building a Content Army for Tour Operators
- 24:05 Trends in Social Media Content
- 27:13 The Power of Series Content
- 29:15 User-Generated Content and Its Impact
- 32:51 Navigating the Challenges of the Travel Industry
- 36:12 Finding the Right Creators for Your Brand
- 39:11 Gender Dynamics in Social Media and Content Creation
- 42:25 Madi's Journey and Vision for Mount
- 44:50 How to Get Involved with Mount
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