Transform My Dance Studio – The Podcast For Dance Studio Owners

Marketing isn’t just about strategy—it’s about capacity. In this honest Q&A panel, Heather, Nadine, and Olivia talk about what’s really stopping studio owners from showing up consistently: it’s not a lack of desire, it’s the mental load of doing it all.

You’ll hear:

- Why feeling overwhelmed makes it harder to market (and what to do instead)

- The real reason so many studio owners procrastinate delegation

- How to rebuild marketing...

What if everything you’ve been told about marketing is outdated? In this short solo episode, Olivia breaks down a powerful new metric that’s changing how studio owners think about enrollment: time on trust. Instead of chasing likes and followers, what if you focused on creating 47 minutes of bingeable, emotional content?

You’ll learn:

- Why polished, perfect content isn’t converting

- How to build “content series” that hook your au...

In this powerful and personal episode, Olivia is joined by Cara Moeller Poppitt—Inner Circle studio growth coach, founder of two award-winning companies, top 5% podcast host, and author of the new book *Big Freaking Change*. Cara shares why so many dance studio owners feel stuck—and reveals the science behind why waiting until you’re “ready” is actually keeping you from the growth you deserve.

You’ll hear about her 8-step Cycle of ...

Studio owners, this one’s for the do-it-all leaders running on fumes. If you’ve ever felt like the pilot, the crew, the mechanic, and the air traffic control of your business — all at once — it’s time to rethink your flight plan.

In this episode, we’re borrowing wisdom from the skies to bring you aviation-grade self-care. You’ll learn:

- Why flying solo isn’t sustainable (and what it’s really costing you)

- What a “co-pilot” looks ...

In this episode of the Transform My Dance Studio Podcast, we’re taking you behind the scenes for a powerful Inner Circle conversation with studio owner and mentor Kelli Leighton.

Together, we explore what happens when you shift your mindset from survival mode to service-driven leadership. Inspired by executive coach Craig Burns, this episode dives into the emotional patterns, limiting beliefs, and default narratives that can hold d...

What’s really keeping studio owners up at night? In this first-of-its-kind episode, we’re handing the mic over to Inner Circle mentors Kelli Leighton and Loren Specht to tackle the raw, real, and relatable questions from studio owners just like you.

From building teams and stepping out of the classroom to shifting your mindset and revamping your curriculum—nothing’s off-limits in this unfiltered conversation. Whether you're a brand...

Are you constantly pushing, hustling, and burning out—just to prove you're doing enough? In this powerful episode, we’re breaking down the lie that your value is tied to how hard you work. Discover why mindset is truly 80% of the work when it comes to leading your studio with purpose, clarity, and confidence.

You’ll walk away with a renewed perspective on success, rest, and what it really means to show up for your studio—and yourse...

After a 5-year break, the Dance Teacher Summit is back — and bigger than ever! Chantel Feola joins us to share what’s new, what’s returning, and why this year’s event is a must for studio owners and teachers. From iconic faculty and business trainings to app-powered networking and the return of the ACE Awards, you’ll get the inside scoop on how to make the most of your trip (and bring your team or family, too!).

🎟️ Register now at...

Today’s studio families want more than just great classes — they want to see growth and feel the progress.

In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals:

- How strategic use of simple class videos can dramatically boost loyalty and re-enrollment

- Easy ways to highlight student achievements without turning into a full-time content creator

- How to use video to celebrate grow...

Getting students through the door is just the first step — real growth comes from keeping them excited, motivated, and emotionally connected to your studio week after week.

In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares:

- Why loyalty and retention are built in the small, daily moments — not just big performances

- 5 simple, interactive tech tools you can use to boost connecti...

What starts as a simple across-the-floor jazz outline… ends up in a 2 a.m. TikTok spiral. We’ve all been there. This week on the Transform My Dance Studio Podcast, we’re breaking the cycle of burnout planning and giving you the ultimate shortcut to smarter, faster lesson design.

Join Inner Circle Studio Growth Coach, Annie Leese, as she shares:

- Her real-world tech workflow for building 30 weeks of lessons in minutes

- How to use ...

Are you buried under endless admin tasks — chasing down attendance, payments, and scheduling issues — instead of focusing on what really matters in your studio?

In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares:

- 5 simple tech tools to streamline your class management, registration, and communication

- How to save hours of time each week (without hiring more staff)

- Practical w...

If you’ve ever walked away from recital week with nothing but exhaustion and a camera roll full of blurry stage lights… this episode is for you.

Social media expert Jeanne-Marie Branche joins us to share the exact system she created for studio owners who want to turn recital into their biggest marketing moment of the year. No stress. No crew. No Canva meltdowns.

We dive into:

What types of recital content actually convert

How to ca...

If parents in your area are searching for dance classes online, is your studio one of the first they find? In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson explains how studio owners can use SEO (search engine optimization) to increase their website’s visibility and attract more students—without needing a tech background. Learn simple, actionable strategies to boost your search rankings ...

Word-of-mouth marketing is one of the most effective ways to grow your dance studio—but only if you have a system in place to encourage and reward referrals. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson shares how to set up a referral program that practically runs itself. Discover simple, proven ways to motivate your current dance families to spread the word, leading to increased enr...

Marketing your dance studio doesn’t have to mean constantly creating new content. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson, owner of Kaleidoscope Dance, joins us to break down the power of evergreen content—marketing materials that continue to attract and engage potential students long after they’re published. Learn how to leverage this strategy to boost your studio’s visibility,...

Marketing is essential—but it doesn’t have to take up all your time. In this episode, Shawna Kwan walks you through how to outsource social media, advertising, and content creation without losing your brand’s voice. Learn what tasks to delegate first, how to vet the right marketing professional, and the key systems that make outsourcing seamless. If you’ve been hesitant to let go of marketing, this episode will give you the confide...