Transforming Cities
Transforming Cities interviews real estate developers and marketers who think progressively about the built environment. Brought to you by Chris Arnold of Authentic, the agency that builds premier brand experiences - helping you boost leasing velocity and ROI.
Episodes
On this episode of Empowered Returns, Mike welcomes Dr. Christina Stacy from the Urban Institute to tackle one of the most hotly debated issues in housing policy—rent control. Together, they unpack cutting-edge research powered by machine learning to understand how rent control policies are shaping affordability and housing supply across U.S. cities.
The conversation dives into the real-world tradeoffs: while some policies provi...
On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players. They explore the importance of differentiation, unique branding, and creating tailored experiences for residents. Through various examples, they illustrate how boutique buildings can thrive by focusing on thoughtful design and community enga...
In this episode, Chris and Michael discuss the critical importance of branding in the real estate industry, emphasizing the need for differentiation and a comprehensive brand identity. They explore the common misconceptions surrounding logos and brands, the significance of naming with intention, and how effective branding can drive business success. The conversation highlights the necessity of aligning branding with architectural d...
On this episode of Empowered Returns, Tori and Mike discuss in depth how to set competitive condo prices without leaving money on the table.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
https://authenticff.com
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On this episode of Empowered Returns, Mike and Tori welcome CHARLESGATE President of Property Management Todd Mikelonis to discuss the question: whoever wrote the rule on 95% occupancy, and how to create a strategy that leaves properties at capacity year-round.
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On this episode of Real Wins, multifamily marketer Tori Lewandowski joins me while we break down the critical role of reputation scores in property visibility. We go beyond the basics and discuss real, actionable ways to build and maintain a stellar reputation—without relying on outdated, ineffective tactics in the age of AI.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred...
On this episode of Real Wins, Chris takes the hot seat as Tori fires off rapid-fire questions on residential real estate GTM. From industry frustrations to overlooked opportunities, Chris shares his unfiltered thoughts and opinions—plus, stick around for bonus rapid-fire takes at the end.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more edu...
On this episode of Empowered Returns, we’re addressing a big problem for developers: real estate agencies who focus more on their own image than selling your project.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Cha...
On this episode of Empowered Returns, Tori and Mike dive into a critical topic—how the wrong approach to branding is costing developers millions.
But here's the twist—bringing a Condo to market is way more nuanced than a pretty logo and a trendy name. Today, they have a conversation on new development condo marketing to break down the biggest branding mistakes developers are making today and how they can fix them.
If...
On this episode I’m speaking with Jeff Hreben, Senior Development Manager at Chicago-based Tandem.
Within Tandem’s entrepreneurial environment, he’s been responsible for leading market intelligence research and providing direction on programming, financial feasibility, investor relations, site selection, and more.
With a Master’s in City Planning from the University of Penn and a certificate of Real Estate Development from the Wharto...
On this episode, Victoria hosts our first-ever round table live, with guests Michael DiMella, Autumn Hunt, and Steven Rea, on the complexity of the renter journey today.
Related links for this episode:
Victoria's LinkedIn https://www.linkedin.com/in/victoriakaylewandowski/
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Get on the list at https://transformingcities.io for future announcements...
On this episode of Empowered Returns, Mike welcomes Dom Beveridge, Principal at 20for20, to discuss his recent whitepaper on Centralization for third-party management as we dig deeper into the work that still needs to be done when operating properties at scale.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
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On this episode of Real Wins, Chris welcomes Authentic Co-Founder Bryant Hughes to discuss what goes into Authentic's multifamily playbooks, and how they've evolved for customers over time.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
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On this episode of Real Wins, Chris welcomes Authentic Creative Director Melody Sorenson to discuss the behind-the-scenes of what actually goes into a successful brand experience.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic...
On this episode of Real Wins, Chris hits Mike with 9 rapid-fire questions about his multifamily, real estate, and Boston experiences. Stay tuned for the bonus question in this fast-paced format.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to y...
On this episode of Real Wins, Chris and Mike dive into how leasing can be improved even in a post-stabilized situation by thinking through team structure and vacancies with a different mindset.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to yo...
On this episode of Real Wins, Chris and Mike discuss how brand can increase property value, both in an initial lease-up or sell-through phase, but also long term.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesgate -
...On this episode of Real Wins, Chris and Mike rip the bandaid off a controversial opinion about leasing: that the entry-level property management role makes no sense.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authentic and Charlesga...
On this episode of Real Wins, Chris and Mike welcome Tori to the show as we dig into her experience at the property level, and how the right brand positioning makes all the difference.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transformingcities.io
Brought to you by Authe...
On this episode of Real Wins, Chris and Mike discuss a few of the common pushbacks to starting a multifamily go-to-market game plan early, including construction delays and the winter leasing season, among others.
If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!
Get more education and insight like this at Transforming Cities -
https://transform...
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