What is up and welcome to another episode of the TrepTECH podcast! In this week’s episode, Scott comes to terms with the fact that Airial has been right about branding all along. More specifically: why it’s important to curate your branding for different audiences, or have multiple brands to do that job for you. Airial has been masterfully creating brands for YEARS and Scott has finally figured out just how impressive she is at what she does (it’s only taken 7 years for him to figure it out, but we won’t hold that against him). The two also get into some of the components that make up Airial’s brands, why The Veteran Woman is such an integral part of Airial’s professional identity, and the logic behind why Scott set out to make the most repulsive brand possible with Podcast Bay Productions.
In This Episode:
[1:50] Scott admits that Airial has been correct about branding and having multiple brands for the entirety of their friendship.
[7:50] It’s not just a brand, it's a business.
[13:15] What is Airial’s Tech Concierge program and why is it everything she’s wanted in an offer?
[23:14] Why it’s crucial to be true to yourself within your branding.
[25:24] How Scott approaches discounts for Podcast Bay Productions’ services.
Resources mentioned in this episode:
More Scott!
More Airial!
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