What is up and welcome to another episode of the TrepTECH podcast! In this week’s episode, Scott comes to terms with the fact that Airial has been right about branding all along. More specifically: why it’s important to curate your branding for different audiences, or have multiple brands to do that job for you. Airial has been masterfully creating brands for YEARS and Scott has finally figured out just how impressive she is at what she does (it’s only taken 7 years for him to figure it out, but we won’t hold that against him). The two also get into some of the components that make up Airial’s brands, why The Veteran Woman is such an integral part of Airial’s professional identity, and the logic behind why Scott set out to make the most repulsive brand possible with Podcast Bay Productions.
In This Episode:
[1:50] Scott admits that Airial has been correct about branding and having multiple brands for the entirety of their friendship.
[7:50] It’s not just a brand, it's a business.
[13:15] What is Airial’s Tech Concierge program and why is it everything she’s wanted in an offer?
[23:14] Why it’s crucial to be true to yourself within your branding.
[25:24] How Scott approaches discounts for Podcast Bay Productions’ services.
Resources mentioned in this episode:
More Scott!
More Airial!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.