What is up and welcome to another episode of the TrepTECH podcast! In this week’s episode, Scott leads the charge and shares his favorite promotional tactics in order to make marketing your podcast as simple and effective as possible. Airial gets into how she uses social media, automation, podcast appearances and connections to increase her visibility, as well as build credibility amongst her peers and potential clientele. The two also dissect the major differences between marketing, promotion and sales, and how the 3 correlate in order to create a seamless system that brings your listener from a new set of ears, to someone who trusts you enough to pay you to solve their issues. If this sounds like something you could use, click play and implement some of the (extremely) simple things you’ll learn in this episode! Let’s go!
In This Episode:
[4:03] Why visibility matters when the goal is money.
[9:41] How do you use social media to market a podcast?
[19:07] How to utilize connections to make more connections or generate revenue.
[28:13] Using social media as a conversation starter, not a billboard.
[38:55] “What would you have done differently?”
[40:00] Some of Scott’s best marketing and promotional tactics, and how Airial employs similar strategies in her own way.
[47:46] The value of being on other people's shows.
[57:07] What is the relationship between promotion, marketing and sales?
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