Scott has a bit of a rant on this episode as he and Airial get into why it’s important that the value ladder for your products and services makes sense. Scott shares an example of a value ladder that breaks a potential buyer’s trust, and Airial shares her insights on how to avoid cannibalizing your offers and diluting them down. The two also get into what value really is (not what a lot of online business owners think it is) and how to make sure that your products and services have it. Is your value stack on crack? Tune in and find out!
In This Episode:
[2:07] What is a value ladder?
[5:56] How to put value in a product or service.
[12:23] How to avoid cannibalizing your offers.
[16:45] Confused minds don't buy.
[21:01] How to build trust in sales and marketing.
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