#75: Trade Mark Wars: Burgers, Blush, and Birth Names

A trade mark is a powerful asset that defines a brand’s identity and reputation, which means that it is a necessity to go to extreme lengths to protect it. In this episode, law graduates Mariana Ishak, Meaghan McLeod, and Fadi Khousho discuss three of the most hotly contested trade mark wars in recent times, and explore why a strong strategy around protecting an IP is critical for the longevity of a brand.