Raphaella Lima is the Global Music Partnerships and Marketing lead for Electronic Arts. She is a 17-year veteran in the gaming industry, focusing on bringing some of the biggest musical acts into some of the biggest gaming franchises, including FIFA and Madden. She was part of the original in-house team at EA to bring artists into video game soundtracks in a meaningful way which has created a beautiful marriage of gaming and music culture. She has worked with iconic artists such as Snoop Dogg, Diplo, Outkast, Childish Gambino, and Green Day.
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