243 – Customer-Centric Strategies in Google Cloud Marketplace: Insight from Datadog

I am excited to bring you insights from my conversation with Jarrod Buckley, VP of Channels and Alliances at Datadog, live from Google Cloud's Marketplace Exchange! Datadog, a leader in cloud application monitoring and security, is transforming how customers manage their cloud environments through a single, unified platform. In this episode, Jarrod shares how Datadog leverages Google Cloud Marketplace to simplify customer procurement and drive larger, faster deals. He highlights Datadog's recent innovations, including empowering channel partners to sell Datadog through Google Cloud Marketplace and the ecosystem approach that places customer needs at the center of co-selling strategies. As marketplace adoption grows, Datadog is scaling across geographies, with systems and human teams aligning to ensure seamless co-selling at scale. For anyone looking to optimize their marketplace strategy, Jarrod offers valuable advice for planning and aligning incentives as we head into 2025. Catch this episode of The Ultimate Guide to Partnering for insights into how Datadog leads the charge in marketplace-driven cloud success!