REady2Scale - Real Estate Investing

Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market. Each episode is designed to empower you, whether you're a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart investing. Tune in to transform your approach to investing and start moving with the market, not against it. REady2Scale is sponsored by Blue Lake Capital. To learn more and join us in our multifamily investments, visit: www.bluelake-capital.com. *𝘉𝘭𝘶𝘦 𝘓𝘢𝘬𝘦 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘢𝘤𝘤𝘳𝘦𝘥𝘪𝘵𝘦𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘰𝘯𝘭𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘰𝘳 𝘢 𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘴𝘶𝘭𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘊𝘗𝘈, 𝘢𝘵𝘵𝘰𝘳𝘯𝘦𝘺, 𝘢𝘯𝘥/𝘰𝘳 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘶𝘪𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘧 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘣𝘺 𝘺𝘰𝘶.

Episodes

Data Centers, Multifamily, The Fed, & Asset Values (Oh My)

September 10, 2025 • 46 mins

In this episode of REady2Scale, Jeannette Friedrich sits down with Norm Miller, Vice President of the Hoyt Institute of Real Estate, seasoned researcher, and long-time advisor in real estate analytics and technology. With over four decades of experience, Norm shares practical lessons on spotting opportunity in every stage of the cycle, navigating today’s uncertainties, and understanding where the next decade’s investment potential ...

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5 Ways LPs Protect Their Real Estate Investments

September 9, 2025 • 9 mins

What is the best way for limited partners (LPs) to protect themselves when investing in real estate? In this episode, Jeannette Friedrich explores five of the most common structures investors use, each with different implications for liability, taxes, and legacy planning. Whether you are new to multifamily investing or looking to refine your approach, this discussion outlines the key trade-offs to consider so your investments align...

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Weeds in The Garden: How to Spot and Remove Risk from Your Portfolio

September 2, 2025 • 5 mins

Just like weeds can overtake a thriving garden, hidden risks can creep into your real estate portfolio and compromise everything you’ve built. In this episode of REady2Scale, Jeannette Friedrich draws a powerful analogy between gardens and portfolios to highlight how “weeds” or overlooked risks can creep in and compromise performance. She walks through five key portfolio risks investors need to identify early and manage effectively...

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Why 92% of Brokers Fail (And What Investors Should Learn From It)

August 27, 2025 • 31 mins

What does it really take to build a business that lasts, whether in real estate or any other industry? In this episode, Joe Killinger, Founder of Pono Asset Management and Partner at Commercial Brokers International, shares the frameworks, lessons, and mindset shifts that helped him grow multiple companies to multi-million-dollar revenues in record time. From the discipline of daily consistency to the importance of relationship-dri...

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Will The Fed Lowering Rates Really Matter?

August 26, 2025 • 5 mins

Will a Fed rate cut really make a difference? There is a lot of noise right now about whether the Federal Reserve will cut rates by 25, 50, or even more basis points. But the real question is not just if they cut, it is why they are cutting and how markets will interpret it. In this episode, Jeannette Friedrich breaks down what a rate cut actually means, which parts of the economy it touches, and where the real impact may (or may n...

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Why More Housing Supply Isn’t as Simple as It Sounds

August 20, 2025 • 38 mins

Why does affordable housing remain one of the most persistent challenges in real estate? In this episode, Jeannette Friedrich sits down with Bo Diamond, Co-Founder and Managing Partner of Caisson Capital Partners, to unpack the realities of attainable housing, the complexities of municipal politics, and how investors can balance returns with social responsibility. Drawing on his experience serving on a local housing crisis task for...

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Real Estate vs Stock Market Vocabulary - How to Strategize Across Assets

August 19, 2025 • 11 mins

Owning a stock and owning real estate both give you equity, but they do not mean the same thing. In this episode, Jeannette Friedrich explores the key terms that define each asset class and explains why thinking like an owner makes all the difference. Key Takeaways: - Asset vs. Security: Why real estate investors think like owners, while stock investors hold securities with little direct influence. - Cash Flow vs. Dividends: H...

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Lessons from Alibaba, Meta, and PE Ops

August 13, 2025 • 28 mins

Can You Really Spot a Great Company Before Everyone Else Does? In this episode of REady2Scale, Jeannette Friedrich sits down with Lee McCabe, Partner at Claymore Partners and former executive at Meta, Alibaba, and Expedia. With deep experience in both technology and private equity, Lee shares how to uncover high-potential companies, particularly those hiding in “boring” sectors, by focusing on digital transformation, data-driven op...

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How Investors Use Migration Data (Without Getting Misled), ep. 484

August 12, 2025 • 6 mins

Are you using popular migration reports to guide your multifamily investments? You might be relying on the wrong signals. In this episode, Jeannette Friedrich breaks down why the U-Haul data, while eye-catching, can be dangerously misleading if taken at face value. She reveals the common pitfalls investors fall into when interpreting these trends, and how to analyse migration data in a way that supports sound multifamily investment...

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ADA Lawsuits: What Sponsors & Investors Must Know, ep. 482

August 6, 2025 • 32 mins

Is Your Real Estate Investment at Risk? Understanding ADA Compliance and “Nuisance” Lawsuits ADA compliance is often an afterthought for real estate investors until a lawsuit strikes. Over the past decade, ADA-related litigation has surged by over 300%, with many cases filed over questionable or minor violations. To complicate matters, these lawsuits are increasingly being filed in state courts, creating confusion and escalating r...

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Investor Equality or Illusion? Breaking Down the Equal Opportunity for Investors Act of 2025, ep. 482

August 5, 2025 • 7 mins

Is Access to Private Investments About to Change Forever? A new bill, the Equal Opportunity for All Investors Act of 2025, is making waves in Congress. Its promise? To open the doors of private investments, such as real estate, private equity, and venture capital, to a broader range of Americans by eliminating traditional accreditation standards. But does equal access truly mean equal risk? In this episode, Jeannette Friedrich bre...

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Inside DFW: What Local Experts Know That You Don’t, ep. 481

July 30, 2025 • 31 mins

What happens when you combine banking discipline, hands-on operations, and deep market knowledge? In this episode of Ready2Scale, Jeannette Friedrich speaks with Brad Andres, a seasoned investor and co-founder of Northbridge Commercial, about the power of focusing on a single metro. Brad has built vertically integrated real estate platforms across self-storage, brokerage, and development in the Dallas Fort Worth area. His insights ...

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How Hard Is It Really to Run an Apartment Complex? ep. 480

July 29, 2025 • 7 mins

When you hear about multifamily real estate investing, the conversation often focuses on returns, tax advantages, and market cycles. But what about the actual operations? What does it really take to manage an apartment complex day in and day out, and why should that matter to investors? In this episode, Jeanette Friedrich, Director of Investor Relations at Blue Lake Capital, pulls back the curtain on what happens after the deal cl...

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From Lehman to Lending: Lessons from a Real Estate Insider, ep. 479

July 23, 2025 • 51 mins

Are you overlooking the one thing that could make or break your next real estate investment? Most investors spend hours underwriting deals, but few dive deep into the debt structure, a critical part of the capital stack that can significantly impact returns and risk. In this episode, Jeannette Friedrich is joined by Sean Kelly Rand, Managing Partner at RD Advisors and former Lehman Brothers executive, to unpack the realities of bri...

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Will Stablecoins Disrupt Real Estate? (GENIUS Act Explained), ep. 478

July 22, 2025 • 10 mins

What if your next real estate distribution arrived not by wire or ACH, but as a digital dollar? That future may be closer than you think. In this episode of REady2Scale, Jeannette Friedrich breaks down the newly passed Genius Act and what it could mean for real estate investors. From stablecoin basics to real-world adoption, you'll learn how this legislation could reshape payment flows, transaction speed, and the way we think about...

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How & Why to Determine Your Investor Profile, ep. 477

July 15, 2025 • 7 mins

Are you feeling overwhelmed or underwhelmed by the investment options in front of you? In this episode of Ready to Scale, Jeannette Friedrich shares a simple framework to help investors cut through the noise and regain clarity. By identifying your investor profile and staying true to it, you can avoid frustration and focus on opportunities that actually fit your goals. Key Takeaways: Why so many investors feel unsure in tod...

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Is the Housing Market Really Recovering?, ep. 476

July 9, 2025 • 38 mins

What does today’s housing data tell us about tomorrow’s economy? On this episode of REady2Scale, Jeannette Friedrich sits down with Lance Lambert, CEO of Resi Club and former real estate editor at Fortune Magazine, to unpack the real story behind housing inventory levels, affordability pressures, and regional price corrections. From Sunbelt softness to generational shifts in homeownership, Lance offers a grounded, data-informed vie...

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Is Preferred Equity Worth It? Understanding the Upsides and Downsides, ep 475

July 8, 2025 • 7 mins

Is Preferred Equity Worth It? Understanding the Upsides and Downsides As the market evolves and new deal structures gain traction, more investors are being offered alternative positions in real estate deals. One of the most talked-about today is preferred equity. But how does it actually work, and what should you be weighing before committing capital? In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relat...

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Balancing Profit & People (Inside Multifamily Asset Management), ep. 474

July 2, 2025 • 24 mins

What if managing a 300-unit apartment complex was more like running a multimillion dollar business than simply collecting rent? In this episode of REady2Scale, Jeannette Friedrich is joined by Kayla Maack, Senior Asset Manager at Blue Lake Capital, to unpack the reality behind asset management in multifamily real estate. From fostering resident relationships to avoiding costly renovation pitfalls, Kayla brings a wealth of experien...

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How to Understand Insurance in Multifamily Strategy, ep. 473

July 1, 2025 • 5 mins

Is insurance the hidden reason multifamily deals no longer pencil like they used to? In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, breaks down how a global phenomenon called reinsurance is driving up insurance costs across the U.S. and eroding investor returns. What used to be a manageable line item has now doubled or tripled in some markets, threatening the viability of deals, especiall...

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REady2Scale - Real Estate Investing

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Data Centers, Multifamily, The Fed, & Asset Values (Oh My)

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}5 Ways LPs Protect Their Real Estate Investments

Weeds in The Garden: How to Spot and Remove Risk from Your Portfolio

Why 92% of Brokers Fail (And What Investors Should Learn From It)

Will The Fed Lowering Rates Really Matter?

Why More Housing Supply Isn’t as Simple as It Sounds

Real Estate vs Stock Market Vocabulary - How to Strategize Across Assets

Lessons from Alibaba, Meta, and PE Ops

How Investors Use Migration Data (Without Getting Misled), ep. 484

ADA Lawsuits: What Sponsors & Investors Must Know, ep. 482

Investor Equality or Illusion? Breaking Down the Equal Opportunity for Investors Act of 2025, ep. 482

Inside DFW: What Local Experts Know That You Don’t, ep. 481

How Hard Is It Really to Run an Apartment Complex? ep. 480

From Lehman to Lending: Lessons from a Real Estate Insider, ep. 479

Will Stablecoins Disrupt Real Estate? (GENIUS Act Explained), ep. 478

How & Why to Determine Your Investor Profile, ep. 477

Is the Housing Market Really Recovering?, ep. 476

Is Preferred Equity Worth It? Understanding the Upsides and Downsides, ep 475

Balancing Profit & People (Inside Multifamily Asset Management), ep. 474

How to Understand Insurance in Multifamily Strategy, ep. 473

Popular Podcasts

Data Centers, Multifamily, The Fed, & Asset Values (Oh My)

5 Ways LPs Protect Their Real Estate Investments