UIYB with "Broadway" Joe Booker, Arkansas Radio Personality

Born and raised in South Carolina, Joe Booker is today one of the most well-known radio personalities in Arkansas and the Director of Programming for Little Rock's Cumulus Media syndicate. His love of music and his enthusiastic and nuanced vocal performance over his long career in broadcasting earned him the moniker "Broadway Joe". Experiencing the wanderlust familiar to any teenager, Joe joined the Air Force straight out of high school. While in Korea in 1976, Booker first got to experience the joys of radio performance. When his service ended, Joe jumped headlong into the broadcasting industry, and a legend was born. Joe Booker entered the scene as Black radio and hip hop were seeing a surge in popularity, and he made a place for himself the same way any big name does: By learning as he went, by being himself without apology, and by committing to his audience. As a performer, Booker has the skill to adjust his presentation without discarding his individuality, and his conversations focus on not just entertaining, but also educating his community.