Podcasting in Creative Business Development (part 1)

Part one of the recording from new media production company Inner Ear's Podcasting in Creative Business Development seminar contextualises the medium, showing how it fits within social networks, online communities and blogging. Examples are drawn from the three areas Inner Ear cover in the course of this seminar: external marketing, internal communications and business development. After going over background, context and examples, participants are split into three groups and each group is presented with a different scenario. They must devise a plan to create a podcast to enhance a given business activity, within a specific budget.