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In this episode of the Vacation Rental Revolution podcast, Shawn Moore and Jake Shehee discuss the critical role of marketing in the vacation rental industry. They explore various aspects of marketing, including the importance of creating unique experiences, the limitations of influencer marketing, and the necessity of high-quality photography. The conversation also delves into strategies for retaining customers, the impact of OTA algorithms on visibility, and the effectiveness of SEO and paid ads.
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Chapters
00:00:00 Intro
00:00:30 The Importance of Marketing in Vacation Rentals
00:03:12 Understanding Influencer Marketing and Its Limitations
00:05:59 Creating Unique Experiences to Stand Out
00:08:50 The Role of Photography in Marketing
00:12:04 Launching with Quality vs. Quantity in Marketing
00:14:56 The Impact of OTA Algorithms on Visibility
00:17:49 Retaining Customers Through Effective Communication
00:21:11 Utilizing SEO and Paid Ads for Growth
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