Kas lemia gerą rinkodaros užduotį? Apie skirtumus tarp savo problemos ir tikslinės auditorijos problemos: kaip tinkamai suformuluoti tą problemą, kurią norime išspręsti?
Ar visos problemos kyla natūraliai, ar galima jas susintetinti, įtikinti žmones, kad tokia problema yra jiems aktuali? Apie su problemomis susijusią baimę, tikslus, pastangas ir kiti dalykus - pokalbyje su reklamos strategu, agentūros TRUTH. strategijos vadovu Tomu Bartninku.
Tomas Bartninkas ir Saulius Jovaišas interviu Vadovo Laikas. Apie vadovavus, vadovams, su vadovais.
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