These Offers Are The Key To Skyrocketing Client Retention
Retaining a soulmate client takes less effort and energy than attracting them does. But how do you keep clients after they’ve reached their goals?
Well, I’m going to tell you exactly how you are going to skyrocket your retention by creating a backend offer that takes clients beyond their initial goals and into a life they only dreamed was possible.
And if you’d like to see if client retention is the easiest lever for you to pull right now to reach the impact and income goals you have for your nutrition coaching business, type “Health Check” below.
For those of you who don’t know me… My name is Kate Jaramillo, I’m the co-owner of Beyond Macros where we teach nutrition coaches like you how to build a nutrition coaching business that they LOVE that’s both impactful and profitable through our VIP Coach mentorship Programs.
Now let’s talk about how you can spend less time and energy on sales and marketing by retaining your soulmate clients!
Continuation vs. Backend Offer
- I want to first explain the difference between continuation and a backend offer.
- Continuation of a coaching relationship means that you and your client are continuing to work together towards their goals, and they are receiving the same level of support. This is most common when a client reaches the end of your initial agreement and hasn’t reached their goal, but they’re getting close.
- You may also offer continuation with slightly less support, maybe for a lower investment. This is ideal for clients who really get what they need to do and how to do it, but need that continued guidance and accountability to reach that initial set of goals.
- Backend offer includes guiding your clients to a new goal that they have set for themselves. It involves teaching them a different skill set in order to achieve this next level goal.
- Consider a maintenance program a backend offer because the knowledge, skills, and habits they need to develop to maintain their results are different from what they needed to do to achieve their initial goal(s)
How to create & sell a Backend Offer
- Graduation call where you celebrate wins
- Find out where they want to go from here - what are the goals for the next 3, 6, 12 months?
- What support do they need in getting to that next-level goal?
- Offer that exact support!
Because you have a client niche, you are likely going to find that most of your clients have similar next-level goals. Think of your graduation calls, then, like conducting market research with your client(s) to find the most common next level goal - examples are maintenance, maybe now they want to build muscle after a cut, perhaps they’re interested in competing as an athlete…
Whatever the next-level goals are, you can start to develop a coaching framework- an offer - to help guide your clients in achieving those next-level goals.
*** Insert analogy of high school (offer) and college (continuation at PSU, and backend was Temple) ***
By including both continuation and a backend offer in your nutrition coaching business, you are going to skyrocket your retention of your soulmate clients. And as a result, you’ll be spending less energy on marketing and sales. Oh, and because you’re offering an even better client experience, you’ll see an increase in your referrals!
You ready to see if creating a backend offer and improving your client retention is the easiest way to unlock more success in your nutrition coaching business? Type “Health Check” below and we’ll give you access to the amazing training - for free!
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