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September 23, 2022 13 mins

Are you curious what exactly goes inside a $1k per month nutrition program?


Over the next 10-minutes I will give you a peek inside exactly what I offered my $1000 per month nutrition coaching clients. And what I offered might surprise you.


And if you’d like to get my free workshop on how to build and sell your own $1k offer, type “1koffers” below.


For those of you who don’t know me… My name is Matt Walrath, I’m the co-owner of Beyond Macros a nutrition coaching business that served over 1000 high ticket nutrition clients, and now I teach nutrition coaches like you how to build a nutrition coaching business you are proud of through our VIP Coach mentorship Programs.


OK, let’s peek inside exactly what I offered my $1000 per month nutrition coaching clients. And what I offered might surprise you.


-Goldilocks: too hot = too much, too cold = too common, just right = bespoke

-Too hot = 1st program (VIP Day, weekly group calls, monthly 1-1 sessions, training program, corrective exercise program, nutrition program)

-Too cold = just like everyone else (macro program, email support, monthly/weekly 1-1 call, access resource library)

-Just right = bespoke program, menu of options to fit each client with general experience outline.

Week 0 = baseline

First 3-months = goal-focused
Next 2-months = “recovery phase”
Final month = goal reset

Unlimited Support → based on client preference (some daily whatsapp pics of food with feedback, some monthly calls w/ additional as needed)

Week 0 on boarding call to collect data & orient to support + tracking

Week 1 on boarding call to build macro-based eating plan & establish “no compromise” habit

Kick off support

Be proactive about identifying red flags & addressing

Other tools to deploy as necessary:

-Functional Nutrition testing & protocols

-Grocery tours & instacart lists

-Restaurant menu audits

-Travel planning


And if you’d like to get my free workshop on how to build and sell your own $1k offer, type “1koffers” below.

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