Visual Storytelling

Visual Storytelling

Welcome to visual storytelling with me, Gary Fernon, the podcast where I talk things photography and video that help you create better visual content for yourself, and your clients. If you enjoyed these episodes then why not subscribe to hear more like this. My main focus is all about sharing, so let’s start a conversation. But above all, be creative, be inspired, be you.

Episodes

June 12, 2025 9 mins

Welcome to the Visual Storytelling podcast. In this episode I’m going to be diving deep into what it really takes to not only survive, but thrive as a sole trader, and if I’m honest, what I’m about to discuss has served as a reminder to me as well, as over time, I’ve dropped the ball on a few of the area’s.


Whether you’re just starting out or you’ve been in the game for a while, this episode is packed with the core areas you nee...

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Welcome to the Visual Storytelling Podcast, in this episode I have a conversation with Vicki Lovegrove, a graphic designer with twenty-two years experience in the industry.


Vicki explains what a graphic designer actually does, the benefits of hiring a graphic designer and why it's better to do so, over thinking you can do it yourself as well as much more. There really is some great take aways within this episode and definit...

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Welcome to the Visual Storytelling podcast. In this final episode of this five part series I’m going to discuss how you can streamline your photography process. But, before I do, don’t forget to follow the podcast.


Over the last four episodes we’ve discovered the common topics business have difficulty with when it come to photography, as well as broken each down to give you the best chance of overcoming them.  In this final epis...

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April 30, 2025 7 mins

Welcome to the Visual Storytelling podcast. Let’s quickly recap what we’ve covered so far in this series.

In the first episode I spoke about some common topics that businesses have difficulty with when it comes to photography.

I then went on to discuss how businesses can overcome those common photography challenges.

Then how to effectively implement the solutions discussed within that episode, and in this episode, I’m discussing how b...

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Welcome to the Visual Storytelling podcast. Let’s discuss how to effectively implement the solutions discussed in the previous episode.


In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their photography.


Brand Consistency 

Quality & Professionalism 

Product Photography 

Headshots & Team Photos 

Event Photography 

•...

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Welcome to the Visual Storytelling podcast. Let’s discuss how businesses can overcome common photography challenges.


In the previous episode (season 8 episode 9) of the podcast I ran through fifteen topics that businesses have difficulty with when it comes to photography.  In this episode I’m going to discuss how businesses can overcome those common challenges. I’m going to briefly recap the issue and then provide you with a solutio...

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Welcome to the Visual Storytelling podcast. Let’s discuss some common topics that businesses have difficulty with when it comes to photography.


Over the next five episodes I’m going to be focusing on some common topics that businesses may have, or do have difficulty with when it comes to photography, so whether you’re a photographer, a business owner or involved in the companies marketing decisions, make sure to follow the visua...

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Welcome to the Visual Storytelling podcast. Let’s discuss the differences between SLR and Mirrorless cameras. 


You may be in the market for a new camera, and can’t decide whether to buy a DSLR or mirrorless camera, or simply wish to understand the difference between the two. Well, in short, SLR cameras have a mirror that bounces the picture up to you, whereas with a mirrorless camera you're seeing what the sensor sees.

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February 19, 2025 4 mins

Welcome to the Visual Storytelling podcast. In this episode I discuss the disadvantages of telephoto lenses. Don't worry, it's not all doom and gloom as I also touch upon some of the advantages and their key benefits.


If you’re in the market for a telephoto lens, my recommendation would be to try before you buy.  Do your due diligence before hand, understand why you need one and then research the best telephoto that suits your req...

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Welcome to the Visual Storytelling podcast. Let’s discuss the different flash modes, their pro’s, cons and when best to use them.


In this epsiode I discus 9 different flash modes and offer suggestions as to when each is best used.


The ‘best used for’ suggestions are just that.  They are not fixed, so if you wish to get creative, go out and push the boundaries, explore, and find what YOU prefer, then do so. Don’t forget to...

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Welcome to the Visual Storytelling podcast. In this episode I discuss the similarities between the camera on your iPhone and your DSLR.


Let me know in the comments whether you agree or disagree, and why.


Until next time

Be Creative. Be Inspired. Be You.

https://linktr.ee/garyfernon


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Welcome to the visual storytelling podcast. Let's discuss why I Shoot in RAW.


As a photographer, one of the most common questions I get is why I choose to shoot in RAW rather than JPEG. Both formats have their place, but for anyone serious about capturing the highest-quality images and maximising editing flexibility, RAW is a game-changer. In this episode I share 5 reasons why.


Be Creative. Be Inspired. Be You.

https://linktr.ee/...

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January 22, 2025 5 mins

Welcome to the visual storytelling podcast. Why do film makers use slow motion?

In this episode I share 8 reasons filmmakers use slow motion covering both creative and practical reasons.


Be Creative. Be Inspired. Be You.

https://linktr.ee/garyfernon


Social Handles

Threads - GaryFernon

X - GaryFernon

Li - https://www.linkedin.com/in/gary-fernon/

YT - https://www.youtube.com/garyfernon


The Library

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Welcome to the visual storytelling podcast. Let’s discuss a secret ingredient to a captivating presentation.


Did you know that in today's visual-centric world, presenting multiple images is key to capturing your audience's attention? 


Gone are the days of relying on a single image to convey your entire message. Sharing multiple images allows you to paint a more comprehensive picture and tell a more engaging story. 


In this episo...

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January 10, 2025 3 mins

Happy New Year and Welcome to the Visual Storytelling podcast.


If this is the first time you’re hearing this podcast, welcome, and if you’re returning, welcome back. 


I wanted to start this year’s podcast by saying thank-you. Thank you to all of you who have listened to the episodes, even if it’s just the one, and to those who follow the visual storytelling podcast, you are all amazing and I thank you for your support. 


Social H...

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Welcome to the Visual Storytelling podcast. Lets discuss the power of negative space in a photograph and how businesses can harness it.


In the world of photography, negative space plays a crucial role in creating balanced and visually appealing images. Negative space, the area surrounding the main subject of a photo, can be a powerful tool not just for photographers but also for businesses looking to enhance their visual marketing...

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Welcome to the Visual Storytelling podcast. Investing in photography is a crucial business move. Here’s why.


In the rapidly evolving landscape of digital marketing and online presence, the saying "a picture is worth a thousand words" has never been more relevant. As businesses strive to capture the attention of their target audience, investing in professional photography has become a key strategy for success.


The Power of Visual ...

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November 27, 2024 5 mins

Welcome to the Visual Storytelling podcast. Let’s discuss the Art of Creative Lighting in Documentary and Lifestyle Photography.


In the world of documentary and lifestyle photography, mastering the art of creative lighting is akin to becoming a visual storyteller. It goes beyond simply capturing scenes; it involves understanding the nuances of light to enhance the narrative and evoke emotions. Let's delve into the importance of th...

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Welcome to the Visual Storytelling podcast. Let’s discuss the differences between colour correction and colour grading.


Colour correction and colour grading are crucial processes in enhancing the visual appeal of both photographs and videos, but they serve distinct purposes in the realm of visual media. I discuss this in more detail during this episode.


If you’ve enjoyed this podcast, and would like to listen to more topics, just...

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November 14, 2024 4 mins

To achieve a shallow depth of field in your photographs and create that beautiful background blur (bokeh) effect, follow these steps:


1. Use a Wide Aperture.

2. Use a Large Sensor Camera.

3. Get Closer to Your Subject.

4. Use a Telephoto Lens.

5. Increase the Focal Length.

6. Focus on the Subject.

7. Lower ISO and Use a Tripod.

8. Use ND Filters.

9. Shoot in Aperture Priority or Manual Mode.

10. Experiment and Practice.


Remember ...

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