Voice Marketing with Emily Binder

The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless.

This episode is for anyone who's billing hourly but works in the knowledge economy.

Watch the YouTube Short (1 minute video): Do You Make or Earn Money?

Be car...

Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negative submissive).

In most scenarios, a healthy conversation allows both speakers to...

The Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business.

Key idea: Don't focus on getting millions of dollars of investment to build a product. Instead, first build the right thing. You have to understand...

Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- and come out stronger if you do it well.

I take every marketing client through an im...

Three of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing.

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Someday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does).

First, let's talk about anatomy. When we use the term "female," we're referring to a person's biological sex, which is determined by their reproductive organs. However, this doesn't necessarily correspond with a person's gende...

The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service.

Topics:

• Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (typically)
• Vanity pricing for ...

When "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150. This number is based on the size of the neocortex in our brains, which is responsible for social cognition.

In other words, our brains are wired to h...

Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.

Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you).

Related episodes (mini-pods):

1. Four Types of Leverage in Your Business (play on Spotify)
2. Marketing is about Perception, Not Product (play on Spotify)
3. Sell the Problem Y...

Research shows that companies with a clear sense of purpose outperform their competitors.

1. A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose.
2. Another study by Accenture found that 66% of consumers are more likely to purchase products from companies with a strong sense of purpose.
3. The acclaimed book Firms of Endearment track...

Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service.

• 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot)
• For 86% of people, good customer servi...

Topics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment:

1. Find your audience - the key to successful content marketing - and how I've been unfocused but see more clearly now
2. Human Design (energy systems vary between: Generator, Projector, Manifestor, Reflector) - what it means for your business and your work
3. Related podcast: "Is that resolution actually aligned for you?" fr...

The most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb.

Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk " by Al Ries and Jack Trout. Ries and Trout write:

There are no best products. All that exists in the world of ma...

Running you through a handy framework for any negotiation, the I FORESAW IT framework from Professor Seth Freeman (or see the graphic in this tweet). You'll hear some win-win-or-no-deal and BATNA in here, of course. There are really no new ideas... :)

I'd rank rapport higher than Freeman does. On that note: check out "Way of the Wolf", an excellent sales book by Jordan Belfort - grab on Amazon here.

I like the simplicity of ...

A simple definition of leverage: To use something that you already have in order to achieve something new or better. Digital businesses are unlimited (code, software, scale). But media has even greater leverage (look at influencers who've launched beauty brands, liquor brands, or monetized podcasts/YouTube/TikTok).

Hear the story of my "side hustle" from before that term existed. It was a low leverage but delightful business in ...

Many marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time."

At first, yes. When you start from zero you need to give about 6 times for every 1 ask. Once you're established and have an audience, you can get away with more flexibility which is great if you ac...

Want to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, your email list, or your blog readers, then become an Amazon Associate so you can earn commissions. It's a free program. If you're advertising or recommending products, you might as well get paid.

Sign up to become an Amazon Associate: https://affiliate-progra...

Only 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use vocalics to make your voice more visceral, effective, and to command attention. Learn when to use volume on focus words, when to pause and how to use melody to convey grammatical meaning. About melody: let's stop with upspeak, that pesky habit that makes a statement sound like a quest...

In Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them?

Women now control about $10 trillion in U.S. financial assets; by the end of the decade (in 2030), that figure will rise to $30 trillion...