The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.
I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.
Topics:
(0:00) A guy named Money (iPhone contact card story)
(0:55) First impressions and red flags
(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short
(3:10) Personal brand
(6:00) Business headshot / avatar tips
(6:35) Importance of details in personal brand
(7:20) How to change Nickname in iPhone Contacts
(10:17) Ad campaign disaster - soft drink in Asia - slogan translation
(10:54) Takeaways for marketing
(11:15) Your personal brand is in the details
(11:30) Ex with a typo in company URL (story)
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