How to Build an Audience When You Have Low Social Followers (Algorithm Advantage)

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March 25, 2025 • 12 mins

5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)

Discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.

Blog post

Chapters:

(0:00) Introduction: The Changing Landscape of Social Media

(0:23) The Importance of Social Media for Business

(0:42) Follower Counts: Why They Don't Matter Anymore

(1:27) Five Strategies for Building an Audience

(1:33) Strategy 1: Experiment with Content Structures

(4:39) Strategy 2: Repurpose Impactful Ideas

(6:10) Strategy 3: Expand Your Reach Across Platforms

(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)

(11:14) Strategy 5: Build and Leverage Your Email List

(11:42) Recap 5 Social Media Tips / Strategies to Generate Leads