More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.
Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.
Financial advice works when it's in touch with culture and how people really behave.
Want help with your marketing? Book a call with me: emilybinder.com/call
Chapters:
(0:00) $200K+ Millennials Still Broke
(0:26) Cultural Perspective on Wealth
(0:42) Modern Financial Goals
(2:18) Wealth and Consumption
(3:12) Pop Culture and Financial Realities
(4:52) Different Client Types
(5:39) Modern Wealth Management Strategies
(6:32) "Your Friends and Neighbors" Apple TV
(6:50) Wirkin Culture, Quiet Luxury
(7:50) Effective Messaging - Wealth Management
Links:
"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025
Samuel Deane, Rora Wealth, Atlanta
"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025
Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time"
"The Geometry of Wealth" by Brian Portnoy
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