Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?
At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance.
I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list.
Chapters:
(00:29) Understanding Trademark Fair Use
(01:50) The Lanham Act Explained
(03:02) Personal Reflections on Trademark Issues
(05:37) YouTube's Response, and Content Strategy
(07:58) Building a Resilient Online Presence
(10:15) The Future of Social Media and AI
Links mentioned:
41k impressions LinkedIn video post: "Let's talk openly about fees"
Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTube
My podcast tools:
- Record: emilybinder.com/riverside
- Edit with AI: emilybinder.com/descript
- Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Bring me into your next meeting: thinkersone.com/emilybinder
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