Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.
Chapters
Part 1
(0:20) 1- Identity and values
(0:32) 2 - Expertise and skills
(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing
(1:13) 4- Communication style
(1:22) 5- Network and influence
(1:30) 6- Visual presentation
(1:41) Why everyone needs to invest in personal brand
(4:40) Personal brand allows access to more opportunities
(4:46) Let people leave
(5:10) Bet on the jockey not the horse
(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf
(7:26) Human Design strategy: wait for the invitation (Projector)
(8:05) When it's time to update your LinkedIn profile pic
Part 2: Your headshot, LinkedIn, + website is a must
(8:40) Announce a new headshot?
(9:36) Napoleon theatre quote - Robert Greene
(12:00) Your likeness or testimonial is not free
(12:39) Recap + takeaways
(13:09) Bonus tip: your website
(13:38) TLD or dot com: replyall.limo (Reply All Podcast)
(14:00) Personal brand SEO tip for photos - Google Image
Related links:
Ethos, Pathos, and Logos in Marketing
Let people leave (unsubscribe is good)
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