Why OpenAI's $14 Million Super Bowl Ad Was Human-Created

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February 10, 2025 • 11 mins

Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad

Watch this episode at youtube.com/emilybinder

Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.

Chapters:

(00:00) Introduction: The Human Touch in AI Advertising

(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad

(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million

(04:15) AI's Limitations in Creativity and Communication

(06:46) The Future of AI in Marketing

(09:16) Conclusion: Authenticity in AI-Driven Content

Links mentioned:

OpenAI Super Bowl Ad: ChatGPT | The Intelligence Age

Dead Internet Theory

Super Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)

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